The merits of customizing content to resonate and relate better with your audience are numerous. It helps engage your reader, create rapport and build loyalty with your readers. There are instances however when this can prove to be difficult. For instance, websites, which speak to a general audience, make it hard to pinpoint the kind
Think of your ecommerce site... It's filled with a lot of quality items that are showcased conveniently online. You invest a decent amount of energy, effort and money to promote and publicize your site to drive interested shoppers to it. And in between every keyword, meta tag, social media post, back link and painstakingly written
Research shows that the bulk of e-commerce stores experience a conversion rate of below 3%, meaning the sales potential of their websites is seemingly under-performing. Your website is probably facing this same challenge. This low rate of conversion also means that you are could be getting a negative ROI, on the money and time you
Among all the online marketing tools employed to increase conversions, popups get a really bad rap. A long standing belief is that popups are unwelcome, annoying and persistent distractions on any website. But when a popup is used correctly, meaning they appear at the right time, in a timely fashion and more importantly, offer something
Pop ups seem to have been around forever. And with the cleansing of the unsavoury elements they used to contain – seem to be here for the foreseeable future. Clicking on most websites will confirm this! Cue: collective groan…..but save your breath, and try to lower your blood pressure. The devil that they once were
Do you know what your most valuable business asset is? If you think it’s your office building, million dollar secret recipes, or the inventory you have on hand, then think again. The real fuel behind a company’s growth and success comes from its people. Labor costs are often a company’s largest expense, but human capital
Almost every business has a company blog these days. Marketers are trying desperately to get noticed in the blogging world and to get people to read what they’re posting. Unfortunately, not all marketers have a degree in Journalism and know how and what to put out there. The good news is you don’t always need
We’ve all been on the receiving end of a bad pitch. The presenter is pushy and needy and it is all about them and not about you at all. We’ve all walked away feeling like we have wasted our time listening to a presentation that we care nothing about and we feel has nothing to
Everyone’s been there. You know you need to get a post, or at the very least a tweet, out for your business but you just can’t seem to come up with anything. You aren’t ready to come out and admit to yourself or anyone else that you are completely stuck, but you know you need
Too often when we think about using Facebook, we think about business to consumer marketing. We think about reaching a person sitting on their home computer playing on social media and not enough about another business’ marketing team surfing their social media channels as well. While “friending” and “liking” social media pages can ultimately help
