In early April of this year, Forrester released its B2B Ecommerce Forecast report, looking forward to 2020 and what time holds for the B2B industry when it comes to the online buying process. The estimates are staggering, yet not surprising; by the time 2020 rolls around, the projected numbers are in the trillions of dollars,
In their 2014 B2B statistics report, the Content Marketing Institute found that among B2B companies, 56 percent created exclusively in-house content. 1 percent used only outsourced content. 43 percent of B2B companies utilized both in-house and outsourced resources for creating content. As B2B companies strive to stay relevant in 2015, quality content is key to
Advanced technology and the rise in popularity of social media has opened the door for B2B writers like never before. We are provided with what seems like limitless amounts of opportunity for research, information sharing, and content distribution when writing for the web. This has provided B2B marketers with a virtual megaphone to reach thousands
In a new report released just a few weeks ago, Forrester Research Inc. says 74% of business-to-business buyers are researching half or more purchases online before deciding to buy. How does this make room for B2B companies to present a unified brand message? The solution, says Forrester, is using a clear B2B brand message to
As 2015 continues to march on, B2B companies continue in their search for innovative methods to promote their business through content marketing and connect with potential and current customers. We hear all the time how important content writing is to the process of B2B marketing; advanced technology allows content to continue to be as varied
The Content Marketing Institute recently released its second annual report on B2B manufacturers and content marketing approaches. After collecting and analysing data from 217 B2B manufacturing marketers from around the country, CMI found that B2B manufacturing marketers were “all over the map” when it comes to content marketing. Take a look at the following B2B
You know how busy the B2B marketing world can be. Between meetings, presentations, employee management, and client interactions, your work days are full. So how do you keep up with all of the tasks that demand your attention? As demands change and your business world progresses, so to do the ways we stay in touch
If you are a football fan (or you just go for the snacks), Super Bowl 2015 was a game you will not soon forget. With just 20 seconds left in the game, the game was by all appearances a championship win for the Seattle Seahawks. Enter rookie undrafted free agent Malcom Butler. In an unbelievable
Theodore Levitt was a lecturer in business administration at Harvard Business School when he asked, “What business are you really in?” using railroad executives as an example. He went on to assert that the reason there was little growth in business was not due to a saturated market, but due to a failure on the
For B2B companies, eBooks can be useful and effective resources to add to your marketing toolbox. When written well, eBooks have the ability to position you as an authority on a particular subject, adding a sense of depth to your content and credibility to your position. Here are 7 areas to focus on as you
