When you create a successful landing page and it actually gets visitors to sign up, does it mean that you’ve already taken full advantage of this conversion? Not necessarily. There’s another critical step that, if done well, can help you engage audiences further and even usher them through the different sections of your website—your thank
As an e-commerce business, it’s not enough that you’re able to generate leads—you also need a strategy that will nurture them into becoming actual customers. A study conducted by Marketing Sherpa notes that 73% of leads are typically not ready to make a purchase after they initially give you their pertinent details such as email
If you’re running a blog for higher education, sometimes, the problem isn’t that you’re not prepared for all the logistical challenges such as scheduling, consistency, and formatting, that you might face. There are instances that the most basic thing you have to worry about is coming up with engaging and relevant content ideas on a
Your call-to-action (CTA) is a very important and critical element of your content. A well-written CTA can help steer your visitors to take the next step in your sales funnel, and ultimately, help achieve your business objectives. So regardless of what your goal is--whether you want users to sign up for a newsletter, fill in
In just a few short years e-commerce has totally reshaped the rules of the retail landscape, an institution that remained fundamentally unchanged for centuries. Consumer expectations continue to escalate, often as a direct result of technological innovations. In order to succeed, it is crucial for businesses to have an online component that addresses consumer expectations.
Despite the numerous marketing platforms that businesses have access to these days, email marketing has maintained its status as one of the most widely used methods to reach out to customers. It remains one of the more popular marketing methods for a reason—it works. However, despite how it is to tap into email’s potential, ecommerce
Businesses have been told time and again: You cannot manage what you cannot measure. The same concept applies to recruitment. Finding the right people for the job doesn’t automatically equate to success, especially because the hiring process requires investment in terms of time, money and other company resources. Businesses should be able to collate and
Lead generation is crucial to any business, but it’s getting harder to convert quality leads into long-term customers. With the increase in email and inbox spam, people are less willing to give out their email address or any other well-guarded contact information. The statistics paint a gloomy scenario. Business research and advisory company SiriusDecisions conducted
Content marketing is booming. Did you know that more than 2 million blogs are published every day? That’s 2 million blogs fighting for people’s attention. This does not include the social media posts that internet users are seeing on their feeds and emails they’re getting in their inboxes. Clearly, getting your content noticed by your
The education industry is a thriving business worth $19.4 billion. Tapping into this growing industry means there’s a lot of potential for your own institution to flourish. And one of the best ways to do this, is by starting a well-thought out content management plan that includes a relevant and engaging higher education blog. Maintaining
