In the strictest sense, content marketing isn’t new. As early as 1895, John Deere started producing a magazine for farmers. In 1902, famed brand Jell-O started publishing recipe booklets that showed how you could use the product in new and creative ways. While these ventures were never referred to as content marketing, the spirit of
When it comes to content marketing, it’s so easy to settle into simple formats that you are familiar with and easy to make. Blogs, for example, are a standard in any content marketing strategy. However, focusing solely on just blog posts means you’re missing out on other content marketing types that could engage your audience
Why do marketers make a big effort to create targeted, personalized buying experiences for their audience? Because at the end of the day, the buying process is in the hands of your customer. The better understanding a business has of what their customer wants and needs, the better chance they have to grab their target
We’re all about creating content and every blog in this niche is about sharing tips and tricks to make the content you produce successful. What doesn’t get enough attention, though, are the common content marketing mistakes that marketers make as they implement their strategies. As much as you’d like to focus on the great ways
It takes a lot to create high-quality content. It’s even likely that you’ve already implemented some strategies. To ensure consistency in your output, however, it’s good to look at easy and actionable ways you can improve your overall content strategy approach. Here’s how you can take your content to the next level: 1. Remember to
Before the world realized that the Internet could be used as a tool for advertising, it was all just about content. Traffic to any website was driven by content. This still holds true until today—you just have to contend with a lot of clutter. And this ultimately means that content is even more relevant than
If you run an e-commerce business then you might have noticed that your audience’s short attention spans have probably incurred a significant amount of business expense for your company. Today, the average internet user is connected to at least one social media network that sends constant updates about friends and family from all over the
As an e-commerce business, it’s not enough that you’re able to generate leads—you also need a strategy that will nurture them into becoming actual customers. A study conducted by Marketing Sherpa notes that 73% of leads are typically not ready to make a purchase after they initially give you their pertinent details such as email
If you’re running a blog for higher education, sometimes, the problem isn’t that you’re not prepared for all the logistical challenges such as scheduling, consistency, and formatting, that you might face. There are instances that the most basic thing you have to worry about is coming up with engaging and relevant content ideas on a
Lead generation is crucial to any business, but it’s getting harder to convert quality leads into long-term customers. With the increase in email and inbox spam, people are less willing to give out their email address or any other well-guarded contact information. The statistics paint a gloomy scenario. Business research and advisory company SiriusDecisions conducted
