When someone asks: what’s going on with marketing these days? It’s hard to give a definitive answer. Content marketing is in a constant state of flux—evolving, changing, expanding, and reinventing itself. To help you keep your finger on the pulse of what’s effective in this space, we’re rounding up the latest content marketing statistics that
Among all the content marketing trends that have redefined modern strategies, none have made a bigger impact than visual content. Nearly half of marketers consider visual marketing to be a very important aspect of their overall marketing strategy. This focus on visual content was prompted by the realization that visuals were more engaging for their
Do you notice a lot of stagnant views on your content when you’re reviewing your site’s metrics? These dips and plateaus in traffic are normal, but that doesn’t mean that you can’t do something about it. Sometimes all you really need is a way to refresh your content—and that’s where repurposing content comes in. By
Content marketing is one of the most effective, cost-efficient ways you can grow your business, engage your customers, and build trust among customers. But no matter how big your company is or what stage of business you’re at, constantly churning out effective content can be challenging. Image Source Thankfully, there are many tools today to
Everyone wants to create content that’s unique, compelling, and relevant. So, businesses and marketers are making a bigger effort to craft content that entertains and provides solutions. The goal is to offer real value to readers—consistently. That is the hallmark of site with great content quality. That’s the real challenge. Blogs are the most popular
It’s no secret that content is critical for connecting with your target audience and establishing brand awareness. But businesses today have to go above and beyond simply maintaining a blog and sharing content on social media to engage their followers in a meaningful way. You can see this by the way people are scrolling through
In the strictest sense, content marketing isn’t new. As early as 1895, John Deere started producing a magazine for farmers. In 1902, famed brand Jell-O started publishing recipe booklets that showed how you could use the product in new and creative ways. While these ventures were never referred to as content marketing, the spirit of
When it comes to content marketing, it’s so easy to settle into simple formats that you are familiar with and easy to make. Blogs, for example, are a standard in any content marketing strategy. However, focusing solely on just blog posts means you’re missing out on other content marketing types that could engage your audience
Why do marketers make a big effort to create targeted, personalized buying experiences for their audience? Because at the end of the day, the buying process is in the hands of your customer. The better understanding a business has of what their customer wants and needs, the better chance they have to grab their target
We’re all about creating content and every blog in this niche is about sharing tips and tricks to make the content you produce successful. What doesn’t get enough attention, though, are the common content marketing mistakes that marketers make as they implement their strategies. As much as you’d like to focus on the great ways
