Transparency in B2B Social Media Marketing: New FTC Endorsement Guides

It isn’t news that B2B marketing can benefit greatly from a strong social media presence. Aside from connecting with customers and engaging with potential buyers, a social platform opens up new doors for opportunity and authority in the B2B industry. No matter if it is in the form of a blog post, Twitter post, or

2015-06-16T16:38:31+00:000 Comments

How to Connect With Your B2B Customers Through Social Media

Back in 2013, Forbes called on B2B marketers to “get real about social media” and engaging customers through those channels. 2 years later, the presence of social media has expanded even farther, with new opportunities always arising that allow content marketers to connect with users on a different level. Although the B2B industry is marked

2015-05-15T04:12:32+00:000 Comments

Pinterest for B2B: Not Your Grandma’s Bulletin Board

About 5 years ago, Ben left his dream of becoming a doctor to pursue other interests during the recession. Having grown up in Iowa, with both parents being doctors as well as both of his sisters, Ben just always thought being a doctor was going to be his life’s path, too. After landing a job

2015-02-27T14:11:42+00:000 Comments