Americans live in a state of what has been described as “information overload”. Two-thirds of us own a smartphone and 29% of us claim it’s the first and last thing we look at on a typical day. In fact, adults across than 11 hours a day listening to the radio, using a phone, and watching
Technology has replaced much of how businesses communicate, track leads, and close sales. Information is instant, accessible, and almost entirely digital. No more cold calling or annoying unsolicited mail; when B2B buyers are gathering information for a product, they should have everything they need with the click of a keyboard (which is a huge relief
In an industry filled with the challenges of long sales cycles, multiple decision-makers at the helm, and an extended closing process, the B2B industry is both unique and demanding. Included in these demands is the measurement of your company’s ROI, or return on investment. As the ROI Guy tells us, a B2B content marketing approach
In their 2014 B2B statistics report, the Content Marketing Institute found that among B2B companies, 56 percent created exclusively in-house content. 1 percent used only outsourced content. 43 percent of B2B companies utilized both in-house and outsourced resources for creating content. As B2B companies strive to stay relevant in 2015, quality content is key to
Advanced technology and the rise in popularity of social media has opened the door for B2B writers like never before. We are provided with what seems like limitless amounts of opportunity for research, information sharing, and content distribution when writing for the web. This has provided B2B marketers with a virtual megaphone to reach thousands
In a new report released just a few weeks ago, Forrester Research Inc. says 74% of business-to-business buyers are researching half or more purchases online before deciding to buy. How does this make room for B2B companies to present a unified brand message? The solution, says Forrester, is using a clear B2B brand message to
As 2015 continues to march on, B2B companies continue in their search for innovative methods to promote their business through content marketing and connect with potential and current customers. We hear all the time how important content writing is to the process of B2B marketing; advanced technology allows content to continue to be as varied
The Content Marketing Institute recently released its second annual report on B2B manufacturers and content marketing approaches. After collecting and analysing data from 217 B2B manufacturing marketers from around the country, CMI found that B2B manufacturing marketers were “all over the map” when it comes to content marketing. Take a look at the following B2B
You know how busy the B2B marketing world can be. Between meetings, presentations, employee management, and client interactions, your work days are full. So how do you keep up with all of the tasks that demand your attention? As demands change and your business world progresses, so to do the ways we stay in touch
Theodore Levitt was a lecturer in business administration at Harvard Business School when he asked, “What business are you really in?” using railroad executives as an example. He went on to assert that the reason there was little growth in business was not due to a saturated market, but due to a failure on the
