Software as a service (SaaS) products can provide a lot of value to businesses looking for more flexible ways to scale their operations. However, private companies aren’t the only ones benefiting from these types of tools and services. Government organizations are also in regular need of SaaS solutions to help modernize their infrastructure and provide

Picture opening your email to receive a message recommending a film that is an exact fit for your most recent watch history, or a notification to reorder an item at the literal moment you're about to run out of it. This isn't a coincidence — it’s the work of advanced AI algorithms operating in the

Data is the ultimate asset for a marketer. When properly tracked and deployed, it can inform budgeting decisions, refine strategies, and grant powerful insights into audiences. Moreover, when the leadership team or client wants proof that all marketing efforts have been worthwhile, data is the key to demonstrating tangible results.  Set your team up for

Multi-channel advertising campaigns are critical in today's fast-paced digital landscape. According to a survey by Zoominfo, 86% of consumers regularly "channel hop" across at least two channels. Yet only 14% of organizations say they run coordinated multi-channel ad campaigns. If you're not using a multi-channel approach, you're missing out. However, planning and executing a multi-channel

So, how do you actually make use of your raw customer data? How do you turn all those numbers into actionable insights to boost sales? Come to think of it, numbers are just numbers if you don’t know how to analyze and interpret them. Obviously, something needs to be done with all that data. Think

Did you know that ELIZA, the first AI-powered chatbot, was developed in 1966? It mimicked a psychotherapist’s dialogue using pre-defined responses and script. It wasn't until the rise of machine learning and natural language processing that AI became truly conversational and was used for digital marketing.  Today, 91% of top brands use Artificial Intelligence (AI)

Customer acquisition and retention can be costly without the right long-term business strategy. Marketing and ads can attract leads but the secret to sustainable growth is an ability to consistently convert new business and maintain a loyal customer base. Recurring revenue sources contribute to the runway your organization needs to innovate continuously and introduce new

Did you know a simple 5% bump in retention can increase profits by 25 to 95 percent? Customer Lifetime Values (CLTV) is the gold standard for every marketer. It’s the accumulated revenue you will get from a customer across all the years you are connected to them. The good news though, especially when it comes to

SEO, the art of improving website visibility on search engines, has been key for businesses, marketers, and creators. But as sites like Google shift and evolve, the ways to rank well change a lot, leaving many to ask: "Is SEO dead?" It’s no shock since traditional methods like packing in keywords or fake links now

Raw data is a goldmine for businesses seeking to make informed decisions and gain a competitive edge. However, its true value lies not in its raw form, but in its ability to reveal meaningful insights that tell a compelling story. This is where the power of a well-crafted marketing narrative comes into play.  Businesses collect