Tips to Let Your eCommerce Business Stand Out

Today’s competitive business landscape makes it tough for ecommerce retailers and online services to stand out. That’s not to say it’s impossible though. It may be difficult and challenging, but discovering your competitive edge and using that to your advantage so your ecommerce business can stand out can be done. How? Check out our tips

2017-10-04T13:14:39+00:000 Comments

Why Blogging Is Important For Your Higher Education Institute (And 3 Tips To Get Started)

The impact of content marketing for businesses is enormous. Yet there remains a sizeable gap between higher education institutions who make use of blogging to supplement their marketing efforts versus those who don’t. Among institutions who said that they didn’t have a blog, 90% didn’t even plan on launching one, or were unsure about doing

2017-09-28T12:04:57+00:000 Comments

A Five-Step Guide To Growing Your eCommerce Business

It takes time to get ecommerce businesses up and running. You have to find the right product or service, set up a website where you can sell it, and make sure that the site generates enough traffic that it becomes lucrative. All these are easier said than done—and it can be overwhelming. But with hard

2017-09-21T04:23:03+00:000 Comments

Top 5 Expert Advice to Improve Your eCommerce Marketing

Marketing used to be simple. Before, it was all about the TV commercial, the radio spot, billboard, newspaper and magazine spots. But in an increasingly digital world, the Internet has provided marketers with the opportunity to reach audiences through a lot more platforms. The advent of blogs, social media, websites, microblogs, streaming sites—all these basically

2017-09-13T11:27:04+00:000 Comments

5 Content Analysis Tools You Should Be Using

If there’s one thing to keep in mind when it comes to content marketing, it’s that content is still and will always be, king. But to determine whether you are actually delivering relevant, high-quality content, you need to consider another important element of any inbound marketing strategy: metrics. In a survey conducted by Curata, they

2017-09-06T11:51:45+00:000 Comments

The Importance of Social Listening for Your Institution

In the US, there are almost 5,000 higher education institutions. This statistic illustrates one thing clearly: your school is definitely up against a lot of competition. Most educational institutions will already have some sort of social media presence included in their marketing strategy—yours included. But while you understand the value of reaching out and engaging

2017-09-05T16:33:49+00:000 Comments

5 Ways Ecommerce Sites Can Become Content Marketing Rockstars

The diversity of people online, consistent evolution of technology, and constantly changing media consumption habits are critical factors that have changed the way brands communicate online. Related to this is the concept of content marketing—a strategic marketing approach anchored on the creation and distribution of relevant and useful content. By virtue of these attributes, content

2017-08-23T15:44:39+00:000 Comments

Time Tested 5 Step Process for Writing High-Performing Blog Content That You Can Start Using Today

By now you know, when it comes to your business, maintaining a blog is no longer an option—it’s a necessity. Take note however, that content marketing isn’t as simple as publishing content. You have to make sure that the information you’re delivering to users iPs useful, relevant, and engaging. This will make sure that your

2017-08-17T14:23:56+00:000 Comments

How to Write an Awesome Blog Post for Your Business

Almost every business has a company blog these days. Marketers are trying desperately to get noticed in the blogging world and to get people to read what they’re posting. Unfortunately, not all marketers have a degree in Journalism and know how and what to put out there. The good news is you don’t always need

2015-07-30T17:54:03+00:000 Comments

How to Provide Value instead of Giving a Pitch in Marketing

We’ve all been on the receiving end of a bad pitch. The presenter is pushy and needy and it is all about them and not about you at all. We’ve all walked away feeling like we have wasted our time listening to a presentation that we care nothing about and we feel has nothing to

2015-07-28T15:00:32+00:000 Comments