It’s been defined as “getting to know your audience”, “better understanding your target”, among other things. No matter what you call it, micro-targeting as a growing trend has been generating attention lately in B2B marketing circles. Broadly defined, micro-targeting basically means getting rid of your “one-to-many playbook” in order to customize and personalize marketing strategies
The B2B industry, marked by its exchange of products, sharing of information, and providing of services between businesses, is projected to get bigger. Recent news and research has delivered some promising figures for the B2B e-commerce world, and it brings high profit predictions along with some necessary adjustments for marketers. B2B e-commerce growth is expected
You probably do not need a long explanation when it comes to discussing B2B lead scoring. The basic practice is most likely familiar to you, yet it seems so many B2B companies utilize the lead scoring system on a causal basis or with little thought to where a potential lead actually is in the decision-making
In early April of this year, Forrester released its B2B Ecommerce Forecast report, looking forward to 2020 and what time holds for the B2B industry when it comes to the online buying process. The estimates are staggering, yet not surprising; by the time 2020 rolls around, the projected numbers are in the trillions of dollars,
In the B2B marketing world, opinions abound on the best way to attract qualified leads in today’s ever-changing market. There are loads of tips and plenty of advice on utilizing social media, crafting attractive email, using more Linkedin connections, and building a top-of-the-line website. Every company’s make-up looks a little bit different, and resources are
As more and more website owners and businesses seek out content writers, honing your writing skills becomes even more important. A successful web content writer needs to have certain characteristics and abilities in order to remain in-demand. A web content writer is responsible for providing short and informative pieces on a given subject, usually contracting
