After all, over 40% of the world’s population is on social media. These days, it’s very likely that you’re not only posting on one social media platform. In my case, I have Facebook, LinkedIn, and Twitter. It’s not uncommon for other brands and businesses to have these as well as Instagram, YouTube, Pinterest, and more recently, TikTok.

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Now, remember, the key to successful social media marketing is consistency—across all social media platforms. To do this, I rely on a social media content calendar. Here’s why:

1. Centralized and Organized Content Is Critical to Consistency

Mapping everything out on a single grid allows you to plot posts for all your social media platforms. Not only can this give you a big picture overview of all your posts, but it makes it easier for you to regularly schedule and post content on your different social media platforms.

This also allows you to visually see where you stand in terms of content. It gives you an idea of which dates are most relevant for specific posts and you can prepare relevant material in advance that will engage your users.

2. Saves a Lot of Time

By working on your calendar in advance, you can schedule your post ahead of time so you don’t have to worry about what you’re going to create again. While posting may seem like an easy task, it can be tedious and time-consuming—more so if you have to do the same thing over and over for each social media platform. A complete content calendar means you can readily post your content in advance using essential social media posting tools.

3. Minimizes the Need to Think of Content on the Fly

Admit it, creating content on the fly can be stressful. It puts a lot of pressure on you and your team to make sure they publish on time and create a highly engaging post. It tends to affect your creativity and you end up publishing something simply because it has to be done. With a calendar, you can craft content carefully, prepare the material, and minimize pressure on your team.

4. Allows You to Be More Strategic

Completing your content calendar ahead of time gives you more room to focus on the strategy behind your content marketing efforts. You can craft better quality content, post based on specific days and times that get the most engagement, as well as create content based on topical dates, events, and occasions to maximize engagement from your audience.

5. Simplifies Tracking and Reporting

Obviously, duplicate content is something that you always have to watch out for. This is hard to do when you’re managing multiple platforms. Without a calendar that has everything plotted out in an organized way, it’s hard to get a big picture view and keep track of what topic has been covered and where. Additionally, reporting is significantly easier as you can easily update the status of each post and track their performance and engagement.

Take it from me, using a content calendar can make your life much easier. If you want to reach out or have any questions, send me an email via Leadspanda