Is it possible to drive thousands of visitors to your blog every day?

The simple answer is yes. Thousands of online blogs have managed to do it. If we had to identify a single reason for their success, it would be this—they never lost sight of the fact that a blog should always provide value for its visitors.

Often, you tend to overlook the fact that extraordinary content is the primary reason that audiences flock to a particular website. There is so much focus on the technicalities of building and maintaining a blog that you forget audiences really want content that is relevant to them.

To that end, if you want to grow your daily visitors, start by keeping the following in mind:

1. Create great content anchored on value and relevance

Don’t just write content simply because you want to populate your site with material. On the other hand, don’t overly complicate the process to the point of forgetting to deliver value to your readers. Get to know your audience and identify the topics that appeal to them. If possible, engage with your readers to determine what kind of information they’re looking for. 

As mentioned, this is the cornerstone of your content marketing strategy. There’s no point in regularly publishing material on your blog if no one wants to read it.

2. Research high traffic keywords

Hinging off the first point, it would be pointless to create content if people are unable to find it to begin with. This is where keyword research comes in. Targeting your blog posts to those who are actually searching and reading about the specific subject matter can give your blog a big search engine boost.

Once you have a list of keywords, you can now create a list of articles that focus on these words and phrases.

3. Pay extra attention to your headline

Your headline is single handedly responsible for catching the attention of your readers. A boring, irrelevant headline will turn off a lot of potential readers.

4. Put more focus on readability

The most successful blogs are ones that are simple, easy to read, on top of being well-written and relevant. Make sure your posts are optimized for readability. Are your sentences short, succinct, and easy to read? Have you proofread your content so there are no typos? Is your post formatted in a way that it’s easy to skim?

Remember, online readers have very short attention spans. If you’re presenting a wall of text that implies it will take 20 minutes to get through an entire post, they’re likely to just give up and leave.

You may want to add images or videos as well as a way to cut up the text and create more visual interest for your post. Optimizing your captions for all forms of media used on your post will also help boost its search engine ranking.

One final thing…

Be realistic about your expectations. Even high-traffic blogs need time to build their core audience. With time and consistency, you can develop your audience and ultimately increase visits to your blog. If you need help, get in touch with us and we can help you leverage on content marketing to drive more traffic to your site.

If you have any questions, leave a comment below.