How can I increase the organic search traffic to my site?

Marketers today often turn to promoted posts, search ads, and pay-per-click campaigns to drive immediate traffic to their website. However, not all businesses have the financial resources to invest in tools to boost traffic.

If this is the case for you, then you have to build traffic organically. And quite frankly, it isn’t the easiest thing to do. Fortunately, with time, effort, and a thoughtful strategy in place to achieve your objectives, it is possible. In fact, it could very well be the best investment of time and effort that you could make for your business.

While it may take a while to build, organic traffic is a more sustainable approach to building brand loyalty. It can help drive more traffic consistently to your site, and generally sees better return on investment from paid traffic.

That said, here are a few tips that you should definitely keep in mind to help you increase organic traffic to your site:

1. Create high quality content

Publishing posts regularly on your website is great for your site’s SEO. However, if you want to build organic traffic, simply writing and publishing just so you can post consistently isn’t enough. Make a conscious effort to create the best content possible.

Great content ranks better on search engines. When you rank higher on search engines, you drive more organic traffic to your site. Better content also drives more people to share it on social media, thus helping drive more people to your site. 

Remember, your blog is so much more than just a way for your site to get optimized for search engines. It essentially represents your entire business and speaks of your brand’s credibility in the industry. So, be sure to really put the time and effort to create something that will reflect the quality and service of your brand.

2. Be strategic about your use of keywords

Researching high ranking keywords relevant to your audience and incorporating them into your blog posts are a given. However, here’s the thing about keywords with high search volumes—they’re very competitive. Even if you made sure that your post is peppered with all these keywords, it will be very difficult for you to rank for these since hundreds, if not thousands of other blogs are probably doing the same.

To guarantee more visibility, try using lower-ranking, long-tail key phrases. Less people may be using them, which means you have a better shot of being found by the specific audience searching for these keywords.

3. Write consistently

Don’t get too caught up in the supposed rules of online marketing. No two businesses are alike. As such, there’s no cookie-cutter way of achieving the same results for different companies. In this light, your best approach is really to be consistent when it comes to content production.

Search engines tend to rank sites that frequently update their content higher. Additionally, audiences appreciate sites that continuously deliver high quality content on a regular basis. It gives them something to look forward to and ultimately helps create a regular following for your blog.

Focus on these simple tips and see how they can make a huge difference for your organic traffic. If you need more help boosting traffic to your site, you could consider tapping the help of experts and contact us. If you have any questions, feel free to leave a comment below.

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About the Author: Prafull Sharma

Prafull is the Founder of LeadsPanda and author of the One-Page Content Marketing Blueprint. He shares tips to 2x your content marketing results on LeadsPanda blog.

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