When done right, content marketing can be a great way to highlight your business’ expertise in your industry, build your name, and ultimately, increase traffic on your website. Thoughtfully crafted, well-researched articles offer actionable content that can prompt visitors to become loyal readers who regularly visit your site.
To learn how you can best achieve this through content marketing, keep on reading. We’ve compiled a collection of tried and tested tips for you to try yourself and see how well it helps to boost site traffic.
1. Focus on the benefits, not the offer
Content marketing is anchored on creating content that’s engaging and actionable, with the goal of moving your visitors down your conversion funnel. Even so, there’s no need to be too aggressive about your offer. Effective content that converts is savvy about how the brand or service is pitched. So, make sure you start by highlighting the benefits of your offer before you ask them to do anything.
2. Give them an incentive to keep coming back
Driving a regular audience to your site doesn’t stop at making sure that you’re developing material relevant for your audience on your blog, especially if you want them to keep coming back. To give them more reason to visit your website regularly, try offering additional high value incentives. Ebooks, whitepapers, infographics, and other exclusive forms of content are some options you can try.
3. Create content that answers questions
When it comes to writing content, the content that makes the biggest impact among your readers is hinged on your ability to answer questions regarding your niche. Focus on creating articles that address this and how your business can address their concerns. This helps create more value for your website and ultimately drives more traffic.
4. Get to know your audience
Adding to the previous point, you should also get to know your audience. Go beyond the basic demographics and try to gather more insight into their interests and personalities for better engagement. If possible, get customer feedback to have a clear idea of what kind of content they expect and look for in your blog.
Creating buyer personas is also a great way of clearly identifying your target audience. In fact, according to Hubspot, “using marketing personas made websites 2-5 times more effective and easier to use by targeted users.” Flushing out a distinct personality can help you better understand what kind of content audiences will respond to, can help you assess topic relevance and usefulness, as well as identify potential gaps in your content.
5. Track and monitor your progress
Find a way to measure your progress. This can help you find out which pieces of content are effective and what content needs to be improved or updated to meet your audience’s needs and goals. Data gathered by tracking your progress also helps you identify new opportunities to expand your reach and drive additional traffic to your website. For example, promoting your blog on social media channels could help target new audiences.
Try these tips and see how well they work to boost your website traffic. If you think you need more help, feel free to leave a comment below and I’ll do my best to answer your questions. You can also get in touch with us or visit our website if you have any questions.