Digital marketing is one of the most effective ways companies can grow their businesses. The field is diverse, however. Digital marketing isn’t just about drafting blogs—you also have whitepapers, eBooks, case studies, social media posts, and so on and so forth.

With all these options available, how do we prioritize what the most important content to focus on is?

Below, we’ll go over some of the top forms of content marketing that you should definitely pay attention to as a digital marketer:

1. Blogs

Blogging remains one of the most popular forms of content for any business. In fact, the number of bloggers in the US alone is currently at 31.7 million. Blogs help boost your SEO, communicate the value of your product or service, inform, engage, and make the most out of limited marketing budgets.

The more valuable content you deliver, the more your readers will trust you. You must steadily build a following and expand your reach. At the same time, you’ll also be building credibility and authority in your niche.

I recommend starting with keyword research to see what your audience is really typing into search engines to find your business. What topics or questions would they ask and need answers for? Create content around these topics and you’ll see just what a big difference it will make for your business.

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2. Case Studies

Case studies are essentially customer stories that demonstrate clearly how your business has been able to help a client or customer achieve a specific goal.

When used strategically, a well-crafted case study can highlight special uses and applications for your business’s product or service, allowing you to be more relatable to a wider audience. This is the type of content that helps customers better understand how your product or service really works and adds real value in demonstrating how their problem can be solved. It spells out the benefits a company or individual has received from your product or service in a very specific way.

3. eBooks

As far as long-form content goes, eBooks are by far the most effective. Just be sure to focus on delivering real, useful information and unique insights in your ebook. Don’t use it as an excuse to write 5-10 pages of content that only aims to pitch and sell.

Remember, like any form of content marketing, you want to build a relationship with your target audience. You do this by getting them to trust you and believe in your credibility. Because eBooks are typically gated, make sure your content is worth the time your audience took to find and read it. When done well, the leads you’ll be able to generate through eBooks will deliver a significant return on investment, as well as making any effort you put into creating it worthwhile.

4. Whitepapers

Although similar to eBooks in many ways, white papers shouldn’t be neglected over them. Sure, they’re usually longer, denser, and more data-driven than eBooks, but whitepapers can be even more effective in building thought leadership and credibility—especially in the context of B2B marketing.

There you have it—a rundown of the most important forms of content you can leverage as a digital marketer. If you have any questions, feel free to email me and let me know how I can help.