This question gets asked a lot on account of the frequent changes that search engines have implemented over the years. Generally, guest posting is a great way to build backlinks for your own site. Inbound links are part of Google’s numerous ranking factors and are said to be one of the most important ones. A
Digital marketing is one of the most effective ways companies can grow their businesses. The field is diverse, however. Digital marketing isn’t just about drafting blogs—you also have whitepapers, eBooks, case studies, social media posts, and so on and so forth. With all these options available, how do we prioritize what the most important content
I wish I could tell you it was a simple, straightforward formula that guarantees our landing pages convert. But in all my years in content marketing, I can tell you that successful landing pages are a result of diligence, testing, and learning to recognize what benchmark strategies you can implement to boost great results. Remember,
No matter what content marketers say, no matter how much new technologies are introduced in our field, the importance and relevance of email for content marketing cannot be diminished. There’s an often-cited statistic that says email generates $38 for every $1 spent. That’s a 3,800% ROI and one of the primary reasons why email remains
Great question--especially since 61% of marketers cites generating traffic and leads as one of the top challenges. I’ve been in this business for a while now and I’ve come across a lot of lead generation techniques and strategies. Here are some that have proven to be very effective for my business: 1. Updating and Optimizing
It’s becoming increasingly important for businesses to maintain a solid presence online. With everything happening in the world today, your online presence can be critical for business continuity and effectively reaching your target audience. One of the best ways to maintain great online presence is by blogging. How? I can sum it up in the
Given all the strategies that you could possibly implement for your business, I should point out that there are no cookie-cutter strategies that will guarantee your success. No two businesses are built exactly alike. It will take some trial and error to find the right tactics for your unique objectives. This is not to say
To be clear, an effective content marketing strategy is driven by the expertise of skilled content marketers. However, the most efficient content marketers also know that the right tools can help them do their jobs faster, easier, and more effectively. In all my years in this industry, I’ve come across countless tools. To answer your
The ubiquitous nature of social media tends to make a lot of content marketers take the platforms available to us today for granted. We all know how to post a picture, update our status, publish a tweet, and upload a video. Unfortunately, we’re not really maximizing the potential of the different platforms. As someone who
On top of my own social media, I also maintain the social media platforms of multiple clients. I’ve always been very vocal about the fact that one of the most important tools that I use to manage all this content is a social media content calendar. The constant flow of new content, ideas, and news
