Case studies are an important tool for building a story around your product or service. Through effective brand storytelling, you can demonstrate to your audience that your offer works. I would say case studies are actually one of the most powerful forms of content to have in your marketing tool kit. You can combine online
Remember this—landing pages are designed for one purpose: to promote a singular message that can help your business boost your conversion rates. While different factors contribute to the success of a landing page, I think there are standard elements that can define whether it’s going to be an effective one. Here are some that you
I’ve said it before and I’ll say it again—email is king. Email is your direct connection to your prospects and one of the best ways to engage your existing customers. It’s critical for building loyalty and brand voice. It’s also very important for nurturing your audience so they become loyal, repeat customers. Therefore, it only
Of course. I do think you need to figure out which lead magnet will work best given your current bandwidth, available content, and your audience. Once you determine these factors and understand what works best for you and your audience, you have a very compelling way to attract prospects. Especially since there are different lead
There are many things that distinguish traditional marketing from digital marketing. I would say that the overarching goal of promoting a brand, service, or business is shared, but the strategies and methods that drive your objectives towards success differ widely. Let’s start by defining the difference between the two. Traditional Marketing Traditional marketing uses traditional
There are so many different facets of content marketing that combine to create a cohesive and effective strategy for your brand. These are the ones I think are most important and relevant to any business’s success: 1. Content Research and Development The heart of any content marketing strategy is content. In content marketing, everything you
That depends on what content marketing tools you’re using. The great thing about this content marketing boom is that it paved the way for so many tools and platforms to launch to help make our jobs easier. The tricky thing is sifting through all your available options, given the different areas of content marketing. So,
That’s an interesting question, especially since everyone is very focused on the perks and advantages of using social media. I’m happy to answer this as it pertains to content marketing. For context, I’m a longtime content marketer and have been using social media for my business for years. I am fully aware of all the
Absolutely! In content marketing, white papers are especially relevant for B2B marketing. They help simplify complex ideas and concepts into an easily readable but still comprehensive piece of content. The format of a white paper helps a lot to achieve its objectives. It’s written like an academic paper/technical manual. However, it’s laid out in a
Not all landing pages are made equal. Some are effective and efficient, while others fail to achieve their business goals because they don’t follow the main pillars of what makes a landing page successful. So, what are these fundamental pillars that can help boost your landing page’s efficacy? Take a look below: 1. Landing pages
