A big part of a business’s content marketing efforts should include blogs. Your blog has the potential to inform and engage your audience, setting you up as an authority in your field. After taking the time to write a well-researched, informative post, don’t stop there: look for images, embed relevant links, and make you have
If you’re running a business, having active social media accounts is not optional for your brand—not when there are over 3 billion people using social media networks worldwide. Due to social media’s reach and its effective, affordable, and highly targeted advertising and conversational possibilities, you can build your brand, connect with your customers, gain important
That’s a great question. Any business, big or small, should prioritize lead generation for their business. It’s critical for growth, important for building customer loyalty, and essential for expanding your audience reach. In fact, according to Hubspot, lead generation remains a top priority for a lot of marketers. Image Source So, if you’re a marketer
Content marketing is one of the most effective ways brands can engage their audience, develop their brand presence, and drive sales. In fact, according to statistics, content marketing is three times more effective at generating leads than other methods. Here are my picks for the top benefits you’ll get from producing high-quality content consistently for
79% of the US population has a social networking profile. What does this imply about social media and its potential for small businesses? That it’s essential you know how to leverage social media and make it an integral part of your brand’s marketing efforts. Here’s how smart brands are using social media to make the
No, definitely not... Not when 99% of people check their emails daily. Not when email generates $38 for every dollar spent. And not when 73% of millennials prefer to receive communications from businesses via email. Yet, despite these statistics, there’s a lot of talk surrounding the efficacy of email as a marketing tool. I would
Choosing the right content marketing agency for your business can be quite a task. As the content marketing arena continues to grow, more and more businesses are turning to content marketing and seeking the best ways to distribute it. There are a wealth of content marketing agencies vying for your attention and promising to develop
The benefits of guest posting for your overall content strategy cannot be overstated. For starters, it helps drive traffic to your site and build powerful backlinks that raise your search engine profile and overall credibility. While there are content development guidelines and benchmarks that should be strictly followed, doing so means you have at your
Seasoned content marketers know that content marketing takes time and careful strategy to execute. But that’s not to say that you don’t have options to give your product or service an instant boost. Here are some techniques I’d love to share with you: 1. Create Brand Authenticity by Establishing Your Expertise Great content feels genuine
The terms “content marketing” and “digital marketing” get thrown around a lot in our industry. However, more experienced marketers understand that they’re not interchangeable. So, what’s the difference between them? My simplest explanation would be that digital marketing is an overarching term that refers to achieving sales and conversions online, while content marketing is a
