Search engines are your audience’s gateway to finding your content. However, because search engines have to scour millions of pieces of content to find the most relevant ones for each query, website developers have to make sure to feed them the right information. To improve your site’s rank and visibility on search engines, make sure
This one’s a little tricky to answer because how you approach your digital marketing strategy will really depend on your company’s business goals. With that in mind, you should also follow a few best practices to guide your efforts and stay on track. In my experience, these factors help you map out your digital marketing
By now you probably know that writing content for the Internet requires a combination of creativity and technical skill. In addition to producing content that’s well-written, relevant, and engaging, go the extra mile to make sure it’s SEO friendly. These are two goals that should always be top of mind. I want to share a
By now you likely know how important social media is to your overall marketing strategy. Maybe you have experienced just how tedious and time-consuming managing your different social media pages can be. You’ve probably looked into social media management tools to help save time, streamline workflows, and ensure that your content reaches the right audience.
Yes. When executed correctly, and when done following the benchmark practices of content development, writing and submitting guest blogs on credible and relevant websites is a great way to reach a wider audience and gain a bigger following for your own website. It does, however, take a little bit more time and effort to execute
This is a great question, especially since I’m a big fan of Instagram as a marketing tool. Facebook may still have the biggest user base, but Instagram has an audience base that is more engaged and active. It’s about so much more than just uploading your brand photos and videos. So, here’s my advice on
When it comes to online marketing, perhaps no other element in your strategy is more important than the content you’re publishing. Everything you put out there with your brand name will ultimately reflect on your business, so making sure you produce high-quality, well-researched, relevant content is critical to your success. Image Source Unfortunately, there’s no
Given the volume of users who access social media platforms today, there is absolutely no doubt that social media should be a significant part of your online marketing efforts. Image Source Social media can help you find customers and make meaningful connections with them. This can ultimately build awareness about your brand, help boost loyalty
Staying ahead of the competition and keeping up with the latest trends in online marketing is easy when you know who to follow in this industry. Granted, there are a lot of resources out there so it’s hard to figure out who the most influential and informative marketers are. So, I thought I’d help answer
There’s no doubt about it: social media is a powerful tool for business. But like any marketing platform, it will have advantages and disadvantages. Let’s start with the benefits of social media for business: Helps build brand awareness by allowing you to easily create compelling and relevant content that will engage your core audience. Allows
