There seems to be a general belief that the only skill needed to be an effective content marketer is the ability to write. While it’s true that writing skills are indeed useful and essential in this business, there are other skills and qualities you should develop. In truth, a successful content marketing strategy is hinged
Great question. Like anything technology, social media will continue to evolve. So, while vanguards of social media like Facebook, Twitter, YouTube, and Instagram continue to thrive, we can certainly expect newer platforms to gain a solid foothold and grow in popularity as well. Here are some worth noting: 1. TikTok TikTok is arguably one of
Definitely—especially in the context of maintaining a blog for your business. Not only is blogging a core part of any content marketing effort but approaching it strategically increases your chances of getting the results you want for your brand or business. Backed by solid content marketing strategies, your blog can: Attract a new audience Knowing
As a marketer, you should know by now that social media marketing involves a lot more than posting and reposting memes. Like anything in content marketing, ensuring your efforts on social media are effective requires some forethought and strategy. So, how do you market on social media platforms? Consider the following points: 1. Define goals
I think guest blogging is one of the best and most often underutilized content marketing strategies that you can invest time and effort in. Through guest blogging, you can communicate your brand’s core message and even earn the trust of a new audience. Here are some additional perks of guest posting. 1. Get instant exposure
This is perhaps the greatest thing about content marketing—it’s scalable. Setting aside the fact that it's effective and efficient, you can achieve a measure of success no matter what amount of money you want to put towards it. There are different factors, of course, but by and large, you can achieve great results despite having
I love this question. It demonstrates your understanding that content marketing is an ever-evolving field that demands your skills evolve if you want to continuously improve and grow in this business. Here are some tips I think are worth following to help improve your content marketing skills: 1. Learn More About the Strategies That Drive
This is a great question—and one that I get asked quite often. My list of top content marketing examples is quite long, covering numerous industries and topics. But to answer your question, here are some strong examples of content marketing blogs that you should pay attention to. 1. Content Marketing Institute (CMI) Founded by one
That’s a great question. Almost all marketers agree that social media plays a critical role in their marketing strategy, so you also want to make sure you know all the techniques that can help you maximize it. Here are five of my go tos: 1. Use the right social media platforms Once upon a time,
A blog is a critical part of your overall content marketing strategy because it allows you to update, inform, and engage your audience. Your blog is where you will be able to first capture people’s attention and eventually build loyalty. Unlike traditional blogs, content marketing blogs are more strategic. They serve to deliver specific messages
