What you should always keep in mind, when it comes to blog writing for business, is that you’re not just writing for writing’s sake. Your content has to be driven by clear objectives. Your approach should be aligned with your overall business goals. And at the end of the day, it should always be able
I actually just came across an article that says Google’s reliance on links are diminishing. Now, why is this point relevant to your question? Because I want to emphasize that links, while useful, are no substitute for creating great content. That’s my first tip. Great content means you earn links that go back to your
It’s certainly possible for you to write your blog yourself. However, that’s on the premise that you have the bandwidth to dedicate to this task. Remember, blog writing, especially when it’s for a business, has to be written with more thought. You’re not just writing for writing’s sake. Your blog’s goal is to inform, engage,
You’ve worked hard to set up your business. You’re confident that your products and services can deliver. And you’re driving a fair amount of traffic to your website. With all these things in place, have you taken the time to actually map out how to best engage your audience? User engagement is a critical part
In this day and age, online marketing will always be part and parcel of growing your business—especially your website. However, it’s not enough to simply have a well-designed, functional site. After all, what use is a great website and great products or services if no one can see it? For this reason, you really want
Marketers today often turn to promoted posts, search ads, and pay-per-click campaigns to drive immediate traffic to their website. However, not all businesses have the financial resources to invest in tools to boost traffic. If this is the case for you, then you have to build traffic organically. And quite frankly, it isn’t the easiest
To be clear, using paid ads, hiring professionals to develop content, tapping the expertise of strategists, and investing in the latest tools—all these are effective ways of driving traffic to your website. These methods not only help you achieve your objectives, they can do so faster and more efficiently. Of course, not everyone has the
Generating website traffic is a very important part of running a business. Driving people to your site means you have more opportunity to create leads. These leads can turn into conversions and sales. And more sales means consistent business growth. But what if you have little to no budget for marketing? Can you still drive
Is it possible to drive thousands of visitors to your blog every day? The simple answer is yes. Thousands of online blogs have managed to do it. If we had to identify a single reason for their success, it would be this—they never lost sight of the fact that a blog should always provide value
It’s a great time for ecommerce businesses. According to statistics, 15.5% of retail sales globally will happen online by 2021. This implies that the rise of ecommerce today is a trend that will likely continue well into the next few years—and there’s a lot of opportunity for growth. If you’re just starting out as an
