Working in this industry makes me pay closer attention to how businesses craft their marketing material. And more often than not, what really makes me pay attention are landing pages. Landing pages are simple, short, and straightforward. Yet, they’re expected to attract, engage, and convert visitors to becoming actual customers. A lot rides on how
I know writing landing page copy seems like a very straightforward process. Landing pages are brief and to the point—how hard can it really be? You’ll find out when you finally sit down and actually start writing it. Landing pages are short. Therefore, you have very little time to convince and engage your audience. You
The whole point of driving traffic to your site is so you can convert that audience into becoming actual customers. In my experience, that doesn’t happen by simply giving them access to your content. You have to actively find a way to stay connected to these leads. And that’s where lead nurturing comes in. The
It’s heartening to know that someone actually recognizes the importance of a landing page—so much so that there’s actually a question about it here! Too often, businesses put too much focus on their home pages and blogs. They’re equally important, of course. However, supplementing your efforts with a strategic, well thought out landing page can
You probably already know this, but it’s worth repeating anyway—traffic alone doesn’t automatically translate to sales. Just because your website receives regular visits doesn’t mean you’re already a successful business. You need those visitors to convert into customers. Quite simply, you need to be a popular website as well as a profitable one. So, how
What you should always keep in mind, when it comes to blog writing for business, is that you’re not just writing for writing’s sake. Your content has to be driven by clear objectives. Your approach should be aligned with your overall business goals. And at the end of the day, it should always be able
I actually just came across an article that says Google’s reliance on links are diminishing. Now, why is this point relevant to your question? Because I want to emphasize that links, while useful, are no substitute for creating great content. That’s my first tip. Great content means you earn links that go back to your
It’s certainly possible for you to write your blog yourself. However, that’s on the premise that you have the bandwidth to dedicate to this task. Remember, blog writing, especially when it’s for a business, has to be written with more thought. You’re not just writing for writing’s sake. Your blog’s goal is to inform, engage,
You’ve worked hard to set up your business. You’re confident that your products and services can deliver. And you’re driving a fair amount of traffic to your website. With all these things in place, have you taken the time to actually map out how to best engage your audience? User engagement is a critical part
In this day and age, online marketing will always be part and parcel of growing your business—especially your website. However, it’s not enough to simply have a well-designed, functional site. After all, what use is a great website and great products or services if no one can see it? For this reason, you really want
