It almost goes without saying that blogging should be an integral part of your marketing strategy. However, a lot of businesses still remain apprehensive about putting in the time and effort to start and maintain a company blog.

So, to help more companies out there recognize its value, here’s what I would say are the top benefits of a company blog that companies should know.

1. A blog can help establish what makes you different from the competition

These are very competitive times. It’s so competitive that it’s not enough to simply have a good product or service. Your company must have the credibility to claim your product or service is good. This is how you are able to establish your company’s offerings as the best. 

Your website may provide all the pertinent information about your brand, but your blog has the opportunity to validate your expertise. If your offering is unique, your blog can demonstrate in more detail what makes you stand out. If your offering is the best solution for your audience’s problems, a blog can highlight why. More importantly, if your offer has a lot in common with the competition, you can carefully angle your blog posts to draw focus on elements of differentiation.

2. A blog can help build credibility

Carefully crafting and researching your articles means you have the opportunity to establish your company as a resource. It’s not going to happen overnight of course. You need to put in the work and make sure you produce high-quality content. Try giving yourself a unique voice that will differentiate your blog from other industry blogs. Emphasize your expertise, talk about industry issues, explore trends and developments. This greatly expands your scope of topics and enhances your reputation among your audience.

3. A blog can serve as a platform for audience engagement

Blogs give you a voice as well as an opportunity to engage your readers for dialogue. You can ask them to comment or encourage discussion about the topic at hand. Each blog post can essentially serve as a point of conversation. This can help establish a deeper level of engagement and ultimately loyalty from your readers.

4. A blog can help you nurture relationships with your audience

Creating a channel for discourse and information sharing means you’re giving audiences a way to share their own opinions and ideas. Readers always appreciate it when companies give them a chance to participate in discourse. It highlights that your brand isn’t just about providing passive information, but that you value what they have to say as well.

5. A blog boosts your search engine visibility

Search engine optimization (SEO) is critical to your website’s visibility online. What use is a well-designed, informative site if no one can find it? Optimizing your web copy alone isn’t enough—and that’s where blogs come in. You can populate your blogs with content that addresses the most popular search phrases or words to make sure that your post gets pulled up whenever someone uses them. 

There you go—5 reasons why blogs are good for business. I’d love to hear what you think. Do you agree or do you have more to add? Feel free to leave a comment below. If you’d like to know more, get in touch with us at LeadsPanda and I will personally make sure your questions are answered.