You know the value of a blog. You know that you need to write regularly and focus on quality. You make sure your content is informative, relevant, and valuable. Yet, despite all that effort, you can’t seem to engage and connect with your audience. We all know that a blog that can’t connect with its readers—a blog that doesn’t compel people to share, like, react, comment, or engage with your content—is all but pointless.

So, to answer your question, here are five things that will draw your readers to your blog and keep them coming back for more.

1. Be Mindful of Your Tone

Keep in mind that 78% of consumers prefer getting to know a company via articles rather than ads. So pay attention to how you write your blogs. You want your blog to connect with your readers. My advice is to always write the way you would talk to a good friend over a cup of coffee. You don’t want to sound like an encyclopaedia or an ad. The key here is to sound human. Start a conversation, think about questions your friend might ask about the subject, and avoid using jargon.

Speak to your readers directly. If appropriate, I would really recommend writing in first person—it makes your tone more personal and real.

2. Make Sure You’re Searchable

Unless you have a solid base that you can promote your blog to or have a fairly large following as it stands, don’t assume that people know your URL and will readily type it into their browsers. This means you have to make an effort to make sure your blog is searchable. Optimize your posts for SEO, but always remember write for readers, not search engines.

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3. Ask Your Readers to Share Your Content

This one is fairly simple, but also very often overlooked. At the end of your blog post, remember to always ask your readers to hit like, follow, and share. Be explicit and don’t leave them any room to second guess themselves. If you’ve done your job and made sure that you wrote a relevant, high-quality piece, your readers will be more than happy to oblige—but you have to keep it simple. Aside from asking them to share, comment, and engage with your post, make social sharing buttons readily available.

4. Be Relatable

Successful blogs don’t just preach—they share common interests with readers, inspire action, and spur empathy. How do you do that? Establish common ground with your readers—show you understand their challenges, because that will prompt them to pay attention to what you’re saying. Share your vulnerability. Don’t simply put the lessons you’ve learned from experience in the spotlight; talk about the mistakes that led you to success.

There you have it. Do give these a try—they’re simple, straightforward, and easy tweaks that you can apply to your own blog to drive more people to it.

Hope my answers helps! If you have any questions, reach out to me via Leadspanda and I’ll get back to you as soon as I can.