It’s easy to fall into the trap of thinking that content marketing is simple. A couple of blogs here, some social media posts there and you’re all set. Anyone who works in marketing knows it’s so much more than that. Blog writing and social media are part and parcel of the whole process, of course—but there’s so much more to it.
To be successful in content marketing, it’s important to understand what elements contribute to its success. Check out the following points:
1. Understand your content marketing or sales funnel
Your marketing or sales funnel shows you your user or customer’s decision-making process leading towards a purchase or conversion. It’s essential to understand what factors move your audience through the funnel. You want to be able to tailor communications and other elements to make it as interesting, relatable, and relevant to your audience.
2. Ensure that your content is unique
Ensuring that your content is unique makes you stand out and gives you an edge over the competition. These days, the value of content marketing is undeniable. That said, a lot of people are making an effort to create content for their respective audiences. Therefore, make sure your content is distinct.
3. Approach your content marketing with a plan
Content marketing delivers three times more returns than regular advertising. To that end, you want to approach it with more thought and strategy. Don’t just publish a blog post for the sake of running something. In the same vein, don’t just post something on social media just to keep your Facebook or Instagram active.
Create posts based on how well you know your audience. Incorporate elements that are relevant to them and that you know will be of value to them. The same should be applied for social media. Remember, the goal is to have your audience interact with your material. If it’s not relevant to them, it’s unlikely that they will comment, share, or even like what you’re publishing.
It helps to create a content calendar to map out everything to avoid repetitive posts. This assures that the content you’re running is updated.
4. Publish content consistently
Consistency is key in content marketing.
Keep in mind that you have to be strategic about content when it comes to marketing. That said, spontaneity isn’t usually effective regarding this context. More to the point, if you’re not consistent about posting, it’s easy for your audience to forget about your brand.
5. Track your metrics
The great thing about making an effort to do content marketing is that you can easily track your metrics. You know if something is successful or if something is not performing according to your expectations. This allows you to make more insightful decisions about your content marketing efforts. It also ensures that all your efforts and investment are delivering the results you need.
Make sure that you check your metrics regularly as well. I recommend checking it month to month so you can adjust strategies accordingly.
Applying these five tips can help make sure that your content market efforts are a success. Give it a try and see for yourself. If you have any questions, do get in touch with me via Leadspanda and I’ll be happy to answer any questions you have.