According to one study, companies with 30 plus landing pages acquire 7—SEVEN—times more leads than those with less than 10.

Obviously, if you’re not currently using landing pages—or aren’t maximizing them—then you’re missing out on a lot of potential conversions. While it’s important to remember that no two businesses are alike and you need to consider a lot of specifics when optimizing landing pages for conversions, there are a few benchmarks to consider.

Here are a few examples:

1. Always Provide a Strong Value Proposition

If you’re able to capture the value of your service or product concisely on your landing page, you’re more likely to engage your audience and drive conversions.

When a prospect visits your landing page, it should be clear what your offer is and why it’s relevant for them. Don’t assume that your audience will take the extra effort to dig around and figure out exactly what you’re offering, so spell it out for them.

2. Add Trust Elements

Credibility is important, especially if you want prospects to convert. Whenever you can, try to add trust elements that will help build your credibility on the landing page. These can be anything from reviews or testimonials to customer logos from other clients you’ve previously worked with.

3. Draw a Lot of Focus to Your Call to Action

Calls to action are designed to be simple no-brainers. Like your main proposition, it should clearly say what it is. However, in the case of call-to-action buttons, you have to be clear about what you want your audience to do. My experience is that generic call to action copy doesn’t do much by way of conversions. So, my advice is to be more specific and use tailored copy that really speaks about your offer so it’s transparent what your audience gets by clicking it.

4. Structure Your Content Clearly

The internet can be a cluttered and confusing place, but your landing page doesn’t have to be. If you can create a landing page with easily digestible content that’s informative, relevant, and engaging, it will drive more conversions. Try to break up the text by using strong headlines, bullet points, and adding images or videos—and remember to only put one call to action on your landing page to minimize confusion. When choosing images, try to use relevant photos. If possible, use photos that you took yourself instead of stock images to make your landing page seem more authentic. When in doubt, use key tools like landing page analysers which help you understand what you can do to optimize conversion. 

There you have it. These general guidelines should help drive higher conversion rates with your landing page. Though they’re not secrets, these standards are a good checklist to go over when creating your page to ensure the highest converting landing pages, in my experience. Give them a try and see for yourself. If you have any questions, feel free to reach out to me via Leadspanda.