Brick and mortar stores have the opportunity to study their customers in person and base their approach on their observations. Things like where in the store they are heading to first, how they are dressed, what they are looking for all factor in. The boom of shopping on the internet prompts an inevitable shift to
As ecommerce evolves, as technology to support and complement it gets more advanced, the psychology behind convincing and converting, essentially, stays the same. The key to successfully converting your users is basically anchored on how well you understand customer behaviour and their mental process. Making an effort to do so gives you insight into how
Never underestimate the power of user generated reviews. 88% of consumers trust online reviews as much as personal recommendations. 72% of consumers say positive reviews make them trust businesses more. 61% of customers read online reviews before making a purchase decision. These are pretty significant numbers—and it basically says that user reviews can really help
