B2B Content Development: In-House, Outsource, and A Little Bit of Dr. Seuss

In their 2014 B2B statistics report, the Content Marketing Institute found that among B2B companies, 56 percent created exclusively in-house content. 1 percent used only outsourced content. 43 percent of B2B companies utilized both in-house and outsourced resources for creating content. As B2B companies strive to stay relevant in 2015, quality content is key to