The 5 Most Credible eCommerce Trust Symbols

When it comes to eCommerce websites, your conversions are very dependent on your site’s credibility.

If you’re new to the whole idea, you can go and check out a previous post we wrote about it here.

show trusted badges to add credibility

Showcase your site’s affiliations to add credibility

On the other hand, if you think you’ve already tweaked and edited your eCommerce site to make sure that it has all the necessary trust symbols that you need to build credibility among your users, this post is for you.

We’ve compiled a checklist that runs down all the essential logos and elements that users look out for on eCommerce sites and trust the most. Because let’s face it, not all trust logos or brands are created equal. A random, unknown security brand is not going to lend the same amount of credibility a “Norton Antivirus badge” will, simply because the latter is more known and recognized.

To that end, if you’re working towards establishing the trust symbols and raise the credibility of your site, here are the elements and logos as well as badges that you should be working towards–

1. This Baynard study gives eCommerce sites an idea of which security badge lends the best sense of security for customers online–

 

baynard-trust-security-survey

 

2. Availability of multiple payment options lend a sense of security–particularly when it comes to providing customer information.

multiple-payment-options

 

3. Updated social media accounts are great, but verified accounts are even better.

It implies that you have a large following with tried and tested products and services as well as reliable payment methods. Users who see that check mark with a blue ribbon know they are dealing with the real deal.

Screen Shot 2016-04-24 at 2.07.55 PM

 

4. Readily visible reviews next to a particular product make it faster for customers to decide on whether or not they will push through with a purchase.

amazon-visible-reviews

 

5. Illustrate the check out process for full transparency and highlight simplicity.

checkout-step-by-step

 

And that’s it. Make sure you have all five on your website and you’re likely to see better conversions. If you have more to add, leave me a message in the comment section below.

 

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About the Author: Jessica Simmons

Jessica manages content at LeadsPanda. When she is not improving content, Jessica enjoys spending time with family, friends and hiking with her dogs.

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