Top 8 Free Tools to Give Your eCommerce Site a Boost

Admit it…when it comes to managing your ecommerce business, any help is appreciated. The goal, after all, is to ensure that you’re running your online store as efficiently as possible so you can grow your business.  

Fortunately, there are a lot of great tools at your disposal. But given the volume of resources you can use, choosing one that would best serve your business’ needs can be difficult, if not downright overwhelming.

To help you out, we have compiled a list of our top free online tools that will give your business a boost of productivity and hopefully, grow your ecommerce venture.

For website optimization try…

Images are an important element of your website, but as much as you would like to maintain the quality of your pictures, heavy image files will cause your site to slow down. You could try to reduce the sizes, but more often than not, that works to ruin picture quality.

This is where comes in. It helps make your website more efficient by compressing and optimizing your images by up to 90 percent.


The faster a website is, the more ideal it is for your customers. But first, you need to determine just how fast and efficient your site is running.

GTmetrix does that by helping you figure out which sections of your website are bogging it down and making it load slower. With this insight on hand, you can easily optimize your site and improve its performance.

Heatmaps provide a more visual way for ecommerce site owners to understand which parts of their website are engaging visitors and what sections are being ignored.

This tool helps direct your attention towards parts of your website that customers avoid and draws focus on elements on your site that you may not have considered before.

To improve SEO—

Google Keyword Planner

SEO means you’re giving your site, a much-needed boost to be found faster and easier on search sites. But for it to work, you need to know, if you are using the right keywords.

Google’s Keyword Planner lets you find the average number of time people use a particular keyword associated with your ecommerce business. There’s a bit of a learning curve to consider, if you’re just familiarizing yourself with the tool, but trust us, it will be worth it.

Google Trends

Google is a treasure trove of free tools that gives you insights about your site. To complement the data provided by Google Keyword Planner, Google Trends lets you explore trending search terms, and compare keyword statistics based on specific countries or geographic locations.

To help you gather data on customers and competition—

Survey Monkey

Survey Monkey lets you craft surveys that you can distribute to your customers to gather more information and insight into your users. It offers a free version that lets you ask 10 questions to 100 customers.

Alexa Traffic Rank Toolbar

This is a free extension that you can add to your browser to gain information about any website that you are on.

With Alexa installed, it can show you a website’s ranking and provides a list of the top keywords that generate traffic towards the site. This is a great tool that you can use for your own website and to gather information about competitors.


SimilarWeb is a useful tool that helps you learn more about how competition generates traffic and answers questions like how your competitors generate traffic to their websites, and what social media sites they prefer.

As you might have already experienced, running an ecommerce site is a round-the-clock job that gives people behind the scene little downtime. But these tools might help you gain more efficiency and make you more productive.

Try it out and see. If you have tools in mind that you think we should try out, tell us all about it and leave a comment below.

And if you’d like to explore how ConversionMonk can help give your conversions a boost, get in touch with us today.

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About the Author: Jessica Simmons

Jessica manages content at LeadsPanda. When she is not improving content, Jessica enjoys spending time with family, friends and hiking with her dogs.

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