Given user’s search habits and the rise of mobile use, Google has announced a recent change that will have an impact on your mobile search rankings, particularly if you are using interstitials on mobile pages that make content less accessible for mobile users. This change is intended to make sure that content is easier to
What does it take for your landing page to deliver the conversions that you need? A good offer that will pique your audience’s interest. A landing page that is aligned with that offer. Marketing efforts that take your users through your conversion funnel. But you’ve already done all that—and still your leads don’t seem to
Whether online or offline, any business will want to ensure that they have a loyal customer base. A great product or service, while important, isn’t enough—customer service and experience plays a big part in making sure they keep coming back. Customers need to be nurtured—especially when you’re running your business online. You need to invest
We’ve talked a lot about landing pages, but we have yet to focus on mobile landing pages. Take a look around—you’ll notice that a lot of people are doing their surfing on their mobile phones these days. According to a recent study, “mobile devices now account for over 60% of all digital media consumption” And
If you own an ecommerce site, your ultimate goal is to sell. But you don’t want your customers to dilly-dally in between one site to another, browsing through products or services, getting distracted, and eventually bouncing off before they’ve followed through on a purchase. You want to offer the right products, with the best deals,
On the average, users will stay on a website for about 15 seconds…or less…before they lose interest or encounter something on your page that will prompt them bounce off. This means all that effort you put into attracting potential customers to your website has been for nothing, since none of them even stayed long enough
Perhaps there’s no better platform available today that has the potential to generate more leads for your ecommerce site better than Facebook. It’s accessible, it offers a massive amount of consumer data, and through the years, it’s been making it easier for marketers a to seamlessly combine brand visibility through Facebook ads and opportunities for
When in doubt, test it. But in case you need a little bit more push to start A/B testing, we’re giving you 15 reasons why you should-- #1. A/B testing gives you actual data on how people interact with your site. No more guessing. #2. A/B testing can confirm or disprove information provided by other
A recent survey conducted by Liveclicker, as published in MarketingLand, show that “retailers using product videos report much higher average order value and conversion rates.” The survey included large retailers Best Buy, Newegg, OnlineShoes and Under Armour. Over half (57 percent) of retailers surveyed reported average order value (AOV) increases of at least 50 percent
By now you know—conversions, and everything related to it, is a big deal. For ecommerce sites, the goal is of course, to raise it. And there’s a lot to read and learn about so that you can do so easily and effectively. So we thought we’d help you out and narrow down the numerous resources
