There are numerous rules that marketers should keep in mind when they’re creating content for the internet—keep it engaging, don’t oversell, make it visually interesting, use pictures, use bullet points, etc. etc. Buf if you have to remember just one, single thing, let it be this—your audience’s attention spans are very short. Amid the clutter
The idea that we live in a world where everyone is connected is a popular one. And today, with the advent of social media, the concept has been visualized and concretized. Platforms like Facebook, Twitter, LinkedIn, etc. show your connection to friends and friends of friends. Every social media platform that you're on helps you
You put all that effort to creating a blog post—researching a great topic, reading about it, writing it, promoting it even, so that it gets great traffic. But do you notice if it’s actually doing something for your ecommerce site? The whole point of developing content for your site is so that you can generate
As ecommerce evolves, as technology to support and complement it gets more advanced, the psychology behind convincing and converting, essentially, stays the same. The key to successfully converting your users is basically anchored on how well you understand customer behaviour and their mental process. Making an effort to do so gives you insight into how
We're finally at the mid-year mark of 2016--and it's about time that we round up some of the numbers that will help us understand how the ecommerce industry and the marketers behind them continue to drive businesses forward. We're letting the numbers speak for themselves—here's a look at the top conversion optimization statistics that can help
With WordPress being one of the most, if not the most, popular content management system today, it’s very likely that you’re using it yourself. It not only makes managing web content easier and more streamlined, you also have access to a host of plugins to choose from; designed to achieve, directly or indirectly, one of
Take your cue from the superstars of ecommerce. Here’s a collection of much needed advise and inspiration to get your energized about your own business— 1. “Amazing things will happen when you listen to the consumer.” Jonathan Mildenhall / CMO, Airbnb 2. “Customer service shouldn’t be just a department; it should be the entire company.” Tony
Never underestimate the power of user generated reviews. 88% of consumers trust online reviews as much as personal recommendations. 72% of consumers say positive reviews make them trust businesses more. 61% of customers read online reviews before making a purchase decision. These are pretty significant numbers—and it basically says that user reviews can really help
Sometimes, all you need is a little inspiration to make sure that your ecommerce site is doing everything it can to ensure conversions consistently. If all you have time for is a quick read, then check out these infographics today— 1. 9 Steps to Better Conversions by Kissmetrics and Conversion Rate Experts Conversion Rate Experts and Kissmetrics
Take it from the experts— When it comes to differentiating yourself from competitors in eCommerce, one of the best ways to do it is through content. Content lends itself to SEO, helps build customer loyalty, engages your users, pushes new customers to convert and ultimately, increases conversions. It’s not as simple as it sounds though.
