Your call-to-action (CTA) is a very important and critical element of your content. A well-written CTA can help steer your visitors to take the next step in your sales funnel, and ultimately, help achieve your business objectives. So regardless of what your goal is--whether you want users to sign up for a newsletter, fill in
In just a few short years e-commerce has totally reshaped the rules of the retail landscape, an institution that remained fundamentally unchanged for centuries. Consumer expectations continue to escalate, often as a direct result of technological innovations. In order to succeed, it is crucial for businesses to have an online component that addresses consumer expectations.
Despite the numerous marketing platforms that businesses have access to these days, email marketing has maintained its status as one of the most widely used methods to reach out to customers. It remains one of the more popular marketing methods for a reason—it works. However, despite how it is to tap into email’s potential, ecommerce
Businesses have been told time and again: You cannot manage what you cannot measure. The same concept applies to recruitment. Finding the right people for the job doesn’t automatically equate to success, especially because the hiring process requires investment in terms of time, money and other company resources. Businesses should be able to collate and
Lead generation is crucial to any business, but it’s getting harder to convert quality leads into long-term customers. With the increase in email and inbox spam, people are less willing to give out their email address or any other well-guarded contact information. The statistics paint a gloomy scenario. Business research and advisory company SiriusDecisions conducted
Content marketing is booming. Did you know that more than 2 million blogs are published every day? That’s 2 million blogs fighting for people’s attention. This does not include the social media posts that internet users are seeing on their feeds and emails they’re getting in their inboxes. Clearly, getting your content noticed by your
The education industry is a thriving business worth $19.4 billion. Tapping into this growing industry means there’s a lot of potential for your own institution to flourish. And one of the best ways to do this, is by starting a well-thought out content management plan that includes a relevant and engaging higher education blog. Maintaining
As an ecommerce business, one of your top priorities is to grow your email list. The question is, is there a way that businesses can easily facilitate this process, in the most efficient and effective way possible? The answer is yes—by integrating popups into your website and understanding the psychology that drives its efficacy. Let’s
“Tell me about yourself.” “Can you run us through your work history?” “What makes you a good fit for the position?” You’ve probably asked these questions a lot of times, possibly even in all of your candidate interviews. But were you able to find out more about the candidate than what’s written on his resume?
Having a large budget is a definite advantage in the recruitment process. But we all know that this is almost never the case. The good news is, it doesn’t take deep pockets to attract top talent. All it takes is, human touch combined with cost-savvy techniques such as networking, referrals and online recruitment strategies. Here are six tried
