Marketers hear a lot in this industry about creating relevant B2B content and connecting with our audience. There are times what that task is easier said than done. Blame writer’s block or lack of inspiration, but the fact remains that if content marketers want to draw in readers and researchers in order to guide them
Personalized content remains a key element as a B2B marketing tactic. If an audience is not engaged and cannot picture themselves as a part of the scenario, they will turn their attention elsewhere. Technology has changed the way buyers do research, and marketing videos are no exception. Much of information needed to make a buying
The B2B industry is bursting at the seams with options for creating content; the evolution of technology has added a new set of arsenal that B2B content marketers can utilize to hit the target and make the sale. Social media, email newsletters, and podcasts are just a few of the ways B2B content marketers are
Thrifty shoppers. Hipster lingo. Socially conscious. Tech-savvy and always plugged in. if you have not guessed it by now, these are all words that have been used to describe the millennial generation, those youngsters born after 1980 and the force driving a new type of marketing. The approach millennials take to buying products as consumers
Anyone who engages on social media channels has likely seen the #TBT. Call it what you will-throw back Thursday, turn back time-we love sharing glimpses into the “good old days” through Facebook, Twitter, and Instagram. There is a reason we love comparing the years past with where we are today, and as the Beatles crooned
B2B content marketers are continually faced with the challenge of creating relevant, yet relatable, content for the purpose of drawing buyers in and keeping them engaged. Emphasis on lead generation and page ranks tends to overshadow brand awareness and an appreciation for one’s audience. As the industry has changed, so too has the opinion regarding
All across the B2B industry, the use of social media and its level of effectiveness varies among marketers and salespeople. Experts continue to share opinion on the best recommended social media marketing tools, how to manage the social media and mobile realm, the best approach for success, and all the ways B2B marketers are failing
Effective B2B lead generation often proves to be a challenging, if not mysterious, task for many marketers in today’s ever-evolving industry. If there were easy answers, the leads would be pouring in for every B2B business and little advice would exist on the topic of lead generation. However, generating high quality leads and converting those
The worldwide tourism industry accounted for $7 trillion in revenue in 2013, or 9.5% of the global economy, and was responsible for employing 266 million of the worldwide workforce. As the world continues to rebound from financial setbacks, the B2B tourism industry is becoming witness to changes that have the potential to impact companies in
It’s been defined as “getting to know your audience”, “better understanding your target”, among other things. No matter what you call it, micro-targeting as a growing trend has been generating attention lately in B2B marketing circles. Broadly defined, micro-targeting basically means getting rid of your “one-to-many playbook” in order to customize and personalize marketing strategies
