In 2014, Google’s then head of web spam Matt Cutts boldly made this statement: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.” Because of this statement, guest posting or guest blogging, then recognized as an effective way to establish credibility and build
By 2025, email use is expected to grow to 4.6 billion. What does this statistic mean for content marketers? That email marketing is an important aspect of content marketing that brands shouldn’t miss out on. A newsletter, therefore, is a great way for brands and businesses to stay in consistent contact with their audience or
To maximize brand reach, you have to be on social media—but you have to be strategic about it. You can’t just be on any platform; you have to choose the ones that best represent your business, what your brand is, who you want to reach, and what message you’re trying to deliver. For example, Facebook
When you live in the US, it’s easy to assume that you’re at the center of the digital marketing world. A lot of the pioneers in storytelling and content marketing are from the US, and as such, a lot of the experts in the field can also be found in this region. The great thing
To understand the scale and value that content creation has for marketing overall, you need to take a look at the numbers. We gathered and reviewed the most up-to-date data that explains content marketing by the numbers to help illustrate the impact it has on our ever-evolving industry. We’ve divided the different figures into key
When you build a marketing strategy, always make sure you include evergreen content in your mix. Why? Because it ensures that your content will stay relevant all year round. While it’s important to ride on trends and stay up to date with recent topics, creating content that can stand the test of time is just
Social media is a critical part of your overall content marketing success. You have to be on Facebook. You’re losing if you’re not on YouTube. You need to make your voice heard on Twitter. Right?
A big part of your brand’s success is rooted in whether your customers recognize your brand and can differentiate it from your competition. Staying top-of-mind among your customers is not an easy task, however—especially in an era where online buzz is easy to start and information is so easy to disseminate. So, how can you
Through the years, you have probably seen how visuals can truly complement your overall marketing strategy. They have become a valuable tool for content marketers whether you’re running a small startup or a well-established blue chip organization. That said, how well are you using all the available visual content marketing assets that you have at
For those who need a link building strategy that will hold up over time, turn your attention to guest posting. A guest post can withstand the various algorithm changes that Google implements through the years and has remained an effective way to boost your search visibility and online credibility. But many businesses interested in guest
