One of the biggest mistakes that an ecommerce company can make in this era of competitive online marketing? Creating content just for the sake of having them. It’s very likely that your competition has been putting more thought and effort into their content marketing. As a result, they’re not only able to create relevant and

A well-executed content marketing plan has the ability to improve your business’ performance. Content can draw audiences to your site, it can speak directly to your users, it puts your products and services in a context that is relatable and impactful. In addition, according to Demand Metric, 20% of Internet users’ online time is spent

Various content will accomplish different things for your ecommerce site. In our years in the industry, we found that four specific types have proven themselves especially effective. You can write something that will highlight your credibility in the industry, attract users to your product or service, establish rapport with customer, or write something that will

Today’s competitive business landscape makes it tough for ecommerce retailers and online services to stand out. That’s not to say it’s impossible though. It may be difficult and challenging, but discovering your competitive edge and using that to your advantage so your ecommerce business can stand out can be done. How? Check out our tips

The impact of content marketing for businesses is enormous. Yet there remains a sizeable gap between higher education institutions who make use of blogging to supplement their marketing efforts versus those who don’t. Among institutions who said that they didn’t have a blog, 90% didn’t even plan on launching one, or were unsure about doing

It takes time to get ecommerce businesses up and running. You have to find the right product or service, set up a website where you can sell it, and make sure that the site generates enough traffic that it becomes lucrative. All these are easier said than done—and it can be overwhelming. But with hard

Marketing used to be simple. Before, it was all about the TV commercial, the radio spot, billboard, newspaper and magazine spots. But in an increasingly digital world, the Internet has provided marketers with the opportunity to reach audiences through a lot more platforms. The advent of blogs, social media, websites, microblogs, streaming sites—all these basically

If there’s one thing to keep in mind when it comes to content marketing, it’s that content is still and will always be, king. But to determine whether you are actually delivering relevant, high-quality content, you need to consider another important element of any inbound marketing strategy: metrics. In a survey conducted by Curata, they

In the US, there are almost 5,000 higher education institutions. This statistic illustrates one thing clearly: your school is definitely up against a lot of competition. Most educational institutions will already have some sort of social media presence included in their marketing strategy—yours included. But while you understand the value of reaching out and engaging

The diversity of people online, consistent evolution of technology, and constantly changing media consumption habits are critical factors that have changed the way brands communicate online. Related to this is the concept of content marketing—a strategic marketing approach anchored on the creation and distribution of relevant and useful content. By virtue of these attributes, content