The importance of blogs for ecommerce businesses often gets overlooked in this age of social media marketing. However, blogs are a proven way to drive traffic to your website. They also help raise your rankings on search engines. They build your credibility in the industry; and can provide relevant content to customers that ultimately, builds
Various content will accomplish different things for your ecommerce site. In our years in the industry, we found that four specific types have proven themselves especially effective. You can write something that will highlight your credibility in the industry, attract users to your product or service, establish rapport with customer, or write something that will
Social media is a great platform to build and support your employer brand. By far the most popular one being used today is Facebook, with its impressive 2 billion user base. These days, it’s almost a requirement to have a social media presence, especially if you are looking to attract the best talent in this
The great thing about doing business in the internet era? Access to information—information about conversions, content, email, SEO, blogging, social media marketing and other topics that are critical to the success of your ecommerce business. Here are some of the best, must-read marketing blogs that you should be paying attention to: 1. EConsultancy For a
There’s no better time to start honing your social media skills than today—an era defined by social media and short attention spans. Generally, in relation to traditional forms of media, the rules remain the same—make sure your copy is interesting and engaging, the message has to be clever and interesting. But social media is a
Salaries are not the only thing that’s important for an average employee – things like free gourmet food, napping pods and office salons are equally essential to retaining staff, too. Given today’s talent crunch, companies have to elevate their benefits and incentives in order to attract the best candidates. It's a way to show your
Not every successful recruiter started their job as a headhunter. Some were accountants, engineers, store managers, sales representative, etc., before they started recruiting. Staffing firms say their top performing recruiters happen to be industry experts in very specific areas. Their prior experience in these areas allowed them to develop wide networks of potentially great talent,
Today’s competitive business landscape makes it tough for ecommerce retailers and online services to stand out. That’s not to say it’s impossible though. It may be difficult and challenging, but discovering your competitive edge and using that to your advantage so your ecommerce business can stand out can be done. How? Check out our tips
Loyal customers are one of the cornerstones of a profitable business. Their loyalty means they are more likely to spend more on your site, they will also visit more often to make purchases, and ultimately, it will cost significantly cheaper to market to a loyal customer. Still, only a fraction of initial sales—27 percent, to
Brick and mortar stores have the opportunity to study their customers in person and base their approach on their observations. Things like where in the store they are heading to first, how they are dressed, what they are looking for all factor in. The boom of shopping on the internet prompts an inevitable shift to
