Businesses have been told time and again: You cannot manage what you cannot measure. The same concept applies to recruitment. Finding the right people for the job doesn’t automatically equate to success, especially because the hiring process requires investment in terms of time, money and other company resources. Businesses should be able to collate and
Lead generation is crucial to any business, but it’s getting harder to convert quality leads into long-term customers. With the increase in email and inbox spam, people are less willing to give out their email address or any other well-guarded contact information. The statistics paint a gloomy scenario. Business research and advisory company SiriusDecisions conducted
Content marketing is booming. Did you know that more than 2 million blogs are published every day? That’s 2 million blogs fighting for people’s attention. This does not include the social media posts that internet users are seeing on their feeds and emails they’re getting in their inboxes. Clearly, getting your content noticed by your
The education industry is a thriving business worth $19.4 billion. Tapping into this growing industry means there’s a lot of potential for your own institution to flourish. And one of the best ways to do this, is by starting a well-thought out content management plan that includes a relevant and engaging higher education blog. Maintaining
As an ecommerce business, one of your top priorities is to grow your email list. The question is, is there a way that businesses can easily facilitate this process, in the most efficient and effective way possible? The answer is yes—by integrating popups into your website and understanding the psychology that drives its efficacy. Let’s
“Tell me about yourself.” “Can you run us through your work history?” “What makes you a good fit for the position?” You’ve probably asked these questions a lot of times, possibly even in all of your candidate interviews. But were you able to find out more about the candidate than what’s written on his resume?
Having a large budget is a definite advantage in the recruitment process. But we all know that this is almost never the case. The good news is, it doesn’t take deep pockets to attract top talent. All it takes is, human touch combined with cost-savvy techniques such as networking, referrals and online recruitment strategies. Here are six tried
Marketers often underestimate the value of exit popups in ecommerce. According to statistics however, 35% of lost visitors can be saved by exit intent offers. That’s a lot of potential customers, which could easily have been translated into actual sales if your ecommerce site was capable of tracking your visitors intention to leave the website
Let’s get one thing straight—popups work. Its efficacy depends on various factors like timing, quality, and relevance—but by and large, popups help catch the attention of your audience and raise your conversions. And given that, exit intent popups have become very popular recently. Exit intent popups work by catching your visitors at that critical moment
One of the biggest mistakes that an ecommerce company can make in this era of competitive online marketing? Creating content just for the sake of having them. It’s very likely that your competition has been putting more thought and effort into their content marketing. As a result, they’re not only able to create relevant and
