If content marketing is a big part of your overall marketing arsenal, then you know how powerful it is. Through content marketing, you can drive awareness, inform, generate leads, build trust, and boost traffic for your brand or business. Like any marketing technique, if you make sure it’s backed by a solid strategy, you will
You know how they say, “you can’t improve what you can’t measure?” It’s a cliché for a reason—because it’s true. It would be so much easier to simply wing it when it comes to figuring out whether or not your team members are doing well in the office. However, it wouldn’t be very effective. Without
Before the world realized that the Internet could be used as a tool for advertising, it was all just about content. Traffic to any website was driven by content. This still holds true until today—you just have to contend with a lot of clutter. And this ultimately means that content is even more relevant than
In 2007, popular fitness chain Life Time Fitness was having a hard time recruiting for key vacancies. That’s when they turned to using recruitment videos to fill in these positions. The results were positive. They got 30% more applications and a 110% increase in the number of candidates who passed the pre-screening process. “We’ve
If you run an e-commerce business then you might have noticed that your audience’s short attention spans have probably incurred a significant amount of business expense for your company. Today, the average internet user is connected to at least one social media network that sends constant updates about friends and family from all over the
When you create a successful landing page and it actually gets visitors to sign up, does it mean that you’ve already taken full advantage of this conversion? Not necessarily. There’s another critical step that, if done well, can help you engage audiences further and even usher them through the different sections of your website—your thank
As an e-commerce business, it’s not enough that you’re able to generate leads—you also need a strategy that will nurture them into becoming actual customers. A study conducted by Marketing Sherpa notes that 73% of leads are typically not ready to make a purchase after they initially give you their pertinent details such as email
If you’re running a blog for higher education, sometimes, the problem isn’t that you’re not prepared for all the logistical challenges such as scheduling, consistency, and formatting, that you might face. There are instances that the most basic thing you have to worry about is coming up with engaging and relevant content ideas on a
Your call-to-action (CTA) is a very important and critical element of your content. A well-written CTA can help steer your visitors to take the next step in your sales funnel, and ultimately, help achieve your business objectives. So regardless of what your goal is--whether you want users to sign up for a newsletter, fill in
In just a few short years e-commerce has totally reshaped the rules of the retail landscape, an institution that remained fundamentally unchanged for centuries. Consumer expectations continue to escalate, often as a direct result of technological innovations. In order to succeed, it is crucial for businesses to have an online component that addresses consumer expectations.
