There’s no better time to start honing your social media skills than today—an era defined by social media and short attention spans. Generally, in relation to traditional forms of media, the rules remain the same—make sure your copy is interesting and engaging, the message has to be clever and interesting. But social media is a
Salaries are not the only thing that’s important for an average employee – things like free gourmet food, napping pods and office salons are equally essential to retaining staff, too. Given today’s talent crunch, companies have to elevate their benefits and incentives in order to attract the best candidates. It's a way to show your
Not every successful recruiter started their job as a headhunter. Some were accountants, engineers, store managers, sales representative, etc., before they started recruiting. Staffing firms say their top performing recruiters happen to be industry experts in very specific areas. Their prior experience in these areas allowed them to develop wide networks of potentially great talent,
Today’s competitive business landscape makes it tough for ecommerce retailers and online services to stand out. That’s not to say it’s impossible though. It may be difficult and challenging, but discovering your competitive edge and using that to your advantage so your ecommerce business can stand out can be done. How? Check out our tips
Loyal customers are one of the cornerstones of a profitable business. Their loyalty means they are more likely to spend more on your site, they will also visit more often to make purchases, and ultimately, it will cost significantly cheaper to market to a loyal customer. Still, only a fraction of initial sales—27 percent, to
Brick and mortar stores have the opportunity to study their customers in person and base their approach on their observations. Things like where in the store they are heading to first, how they are dressed, what they are looking for all factor in. The boom of shopping on the internet prompts an inevitable shift to
One effective way of catching your reader's attention is by interrupting their behavior patterns. Take ecommerce sites for instance. It’s typical for users to click through your site, almost absently, as they navigate their way around it. Being a site owner however, you want to make sure something on your site captures their interest, enough
Candidate feedback is an important element to improving the hiring process of any company. It gives insight on which parts are working and which ones need improvement. The truth is, applicants have a lot to say about a company’s hiring process, especially when it comes to their own recruitment experience. They just don’t tell you
The impact of content marketing for businesses is enormous. Yet there remains a sizeable gap between higher education institutions who make use of blogging to supplement their marketing efforts versus those who don’t. Among institutions who said that they didn’t have a blog, 90% didn’t even plan on launching one, or were unsure about doing
It’s easy to spot a good candidate – just take a look at their skills and professional experience. Now, to find a great candidate, that is another story. Finding top talent is a bit more complicated than perusing through a CV, because the best employees not only have the required technical skills, but emotional skills
