As a business owner, you’ve probably already heard of the term ‘leads.’ Brands harp a lot about finding and generating them, with the ultimate goal of converting them into actual, paying customers. The thing is, even marketers, the majority of them in fact, cite lead generation as a top marketing challenge. So, here’s an insider
Content is king—it has always been, and quite frankly, I think it always will be. Consumers, especially in an age where media is readily available with a click of a button in the palm of everyone’s hands, will always want new things to read, hear, see, and experience. They want material that can catch their
Content marketing budgets are on the rise this year. According to Content Marketing Institute, “57% of B2C marketers expect their content marketing budget to increase in 2019.” Image Source For a lot of you, this is an opportunity to work with a professional content writing agency. If you want time to focus on actually running
LinkedIn and Instagram may both be social media platforms, but this is where all similarities end—and why answering your question can get a little tricky. LinkedIn was specifically designed for professionals, with a massive 575 million registered users. Yes, it’s meant to build your connections—like all social media platforms do—but it does so in the
I want to answer this question in the context of how marketing and advertising has evolved. There was once a time where all a brand or business had to do to bring attention to their product or service was to bombard potential customers with it. That doesn’t work anymore. These in-your-face tactics feel overwhelming, intrusive,
As marketers, one of the key things that we should focus on are elements that inspire action for our business. It’s not enough that we drive people to our websites. For example, if we’re working towards building our subscriber base, want to usher visitors through our purchasing funnels, get them to sign up, provide their
Among all the modern technologies available today, I would say social media is one of those that has forever changed how people connect and communicate. Despite being a virtual platform, social media gives users a sense of community and camaraderie. It brings people together and highlights a sense of belonging, even among strangers. To that
I’m going to assume that since you’re familiar with the concept of guest posting and pitching that you’re more or less familiar with its benefits. However, while most writers know what guest posting can do for their business, the challenge really is in getting websites to publish your work. Image Source I would say it
If you’re a marketer and you clicked on this Quora question, then it’s likely because you recognize the value of ebooks as Value Added Content. Image Source With an ebook, you can essentially put the spotlight on your expertise and credibility in your industry. It can also give you an opportunity to engage and convert
I’m a big proponent of testing—but you have to use testing right. In fact, according to Optimizely, while only 17 percent of Fortune 500 companies are using an A/B testing platform, companies who do see significant improvements to their business. So, to answer your question, I would always suggest that you test different elements on
