As far as content marketing goes, blogging is definitely a must. However, it goes beyond so much more than just putting your thoughts on paper and publishing it. If you want your blog posts to establish your brand authority, engage your audiences, and ultimately, drive more revenue, you have to do it right. This is
I always say, you cannot track what you don’t measure—especially when it comes to content marketing. Creating great content is just your first step in the whole content marketing process. After all your hard work to produce and promote your material, you want to know how well you did by measuring your efforts. Why? Because
When you create an email marketing campaign, you have to consider design, content, strategy, and most of all, your call-to-action. Call-to-actions are proven to drastically boost your email marketing campaign. It could also be the very thing you need to drive your audience to take a specific action. In short, it should compel users to
Let’s look at the numbers. According to recent studies, 88 percent of B2B marketers use content marketing as part of their marketing strategy. If you clicked on this Quora question, you’re probably already part of that 88 percent—or are about to be. At this point, you’re likely looking into the best ways you can maximize
For a lot of small businesses who want to capture their audience’s attention and engage them, the best and most cost-efficient way to go about it is through social media. It’s popular for a couple of reasons. First, because almost everyone is part of some type of social media platform. According to a study conducted
I’d be the first to say that social media is awesome. It’s a great way to reach your audience. You can share, engage, and drive more people to your website. Best of all, they’re free. Why wouldn’t you maximize and make the most out of all these platforms? The simple answer: because the traffic that
I’ve been working in content marketing for a long time. In all my years in this industry, nothing has been as useful to me as a content calendar. As a content marketer, we have to deal with multiple content platforms. Having a single document that you can use as a reference to check schedules, topics,
I love talking about content marketing and how effective it is, sharing new ideas and insights, new techniques and strategies. My blog, and even Quora, is a great platform for this. With guest blogging, however, I get the opportunity to do all this to a wider audience. It almost feels like I’m having a friendly,
When you think of white papers, you immediately think of long, jargon-heavy, intensively researched academic reports. In a word—boring. But they don’t have to be. True, white papers rely heavily on research. However, when done right, they can help establish your business as an authority in your niche. It helps your audience solve problems and
This is a great question—and one that I hope I can help answer. I run a content marketing company and often come across clients who either don’t see a distinction between landing pages and email content or assume they’re both the same thing. So, let me start by pointing out the fact that in most
