You measure it. But here’s the problem—according to the Content Marketing Institute, over half of marketers don’t do this and are unclear on how effective their content marketing efforts really are. Image Source In a lot of cases, marketers start their content marketing efforts without first getting clarity on what they want to achieve. This
There’s one general rule that you should keep in mind when it comes to designing call to action (CTA) buttons: make them visible. So, to answer your question, if you’re creating a CTA button that’s meant to be read on a mobile device, the important thing to remember is that the text on your button
The great thing about doing marketing in the digital age is the wealth of tools available to us that can help us do our jobs better, faster, and more effectively. And let me tell you, there are A LOT of available tools out there today. I’ve been in this industry for a long time, specifically
Learning how to drive traffic from Instagram to your website can be tricky. Not so much because the platform is hard to use, but—based on experience—because Instagram is primarily a visual platform. This makes for a bit of a learning curve for businesses that are used to using text-based marketing strategies such as blogging, AdWords
There are no hard and fast rules about what constitutes a good social media calendar. In my experience, what might work for one organization may not necessarily be as effective for another. Still, in my years doing content marketing, I have come across some specific benchmarks and best-practices that you can use to create the
There are many ways a social media manager can approach this—but generally, we do follow specific guidelines and steps that allow us to streamline our unique processes. Let me preface my answer by saying this is the internal process that we follow in my company. I run a content marketing firm so it’s important that
I know the idea behind guest blogging seems simple enough: You write a post about something related to your business or brand and get it published at an online publication or website. In a sense, you’re right. However, it’s not exactly as straightforward as that. For starters, there are specific steps that you need to
No, definitely not — and I can say this with full confidence as a marketer. eBooks are by far some of the most effective forms of content that drive leads and conversions to my site. One of the most challenging aspects of marketing is communicating the real value behind your products or services. The difficulty
Great question. For the most part, landing pages are all the same. They all serve the same purpose in a sense that they’re meant to inform, engage, and communicate effectively. However, depending on your intent and objective, landing pages will vary. In my years as a marketer, I have come to rely on three different
According to statistics: 99% of consumers check their email daily. 80% of business professionals believe email marketing helps boost customer retention. 59% of consumers say marketing emails influence purchase decisions. Even so, to gain all the advantages of email, you have to have a good email marketing strategy that stands out and gets opened. So,
