If SEO is a part of your overall marketing strategy, then you’ve probably heard of backlinks. Backlinks or inbound links, quite simply, are links that direct anyone who clicks on them back to your website. As far as SEO is concerned, the number of backlinks a website has is a good indicator of a website’s
Yes. In fact, I would say that it’s something that you should definitely consider if you want better engagement from your users. Color isn’t just about making something look pretty. The right color can help attract attention and spur action. It can elicit emotion or inspire trust. To that end, I’ve compiled various reasons below
Influencer marketing isn’t new. The concept itself isn’t too far off from the idea of using celebrities to endorse and promote products. However, in the age of digital media, you can’t deny the fact that that influencer marketing has significantly evolved—mostly due to social media. Social media essentially leveled the playing field—for both consumers and
I know you only asked for 3, but when it comes to on-page SEO techniques, I’m a firm believer that these different techniques work together simultaneously to make your efforts more effective. To that end, I’ve compiled about 7 things below—all of which are things you can do on your website so you can help
A big part of your marketing strategy is hinged on your ability to produce content that highlights your accomplishments in a concise and credible way. Apart from doing this via your blog, white papers, and social media content, case studies are also an effective way of communicating your milestones. Dispel any existing notions you have
A lot of people will say that copywriting, especially in the Internet age, is a skill that you have to develop. It’s not something that you can quickly study and learn overnight. It’s something you master through years of experience. I agree. Today, marketing has such a strong digital focus that learning and honing your
Writing landing page copy isn’t as simple as you would think. I know it’s easy to assume that. It’s short and to the point. However, as any copywriter can attest, the more straightforward copy is, the harder it is to create something that’s engaging and effective. The good news is, it’s a skill that you
Email users today are at 3.7 billion. That number is expected to jump by 4.3 billion by 2022. So, for naysayers out there who keep saying that email marketing is dead, I have to respectfully disagree. Even today, I’d say email marketing remains one of the more effective, cost-efficient, and useful tools in any marketer’s
Content quality is critical to content marketing. However, what use is great, well-researched, beautifully written content when no one is there to see it? This is why it’s not enough to just have relevant content for your audience, you need to go the extra mile to optimize for search engines. If there’s one thing I
Improving your conversion rate depends on your ability to craft compelling messages, engage your customers, and getting them to take positive action on your call to action (CTA). It may seem simple and straightforward, but it’s actually more complex than you can imagine. Unlike blog posts, CTAs have to be short, clear, and persuasive. In
