The Three Parts of the B2B Sales Funnel and Its Changing Shape
B2B content marketers are continually faced with the challenge of creating relevant, yet relatable, content for the purpose of drawing buyers in and keeping them engaged. Emphasis on lead generation and page ranks tends to overshadow brand awareness and an appreciation for one’s audience. As the industry has changed, so too has
B2B Mobile Marketing: Are You Connected?
All across the B2B industry, the use of social media and its level of effectiveness varies among marketers and salespeople. Experts continue to share opinion on the best recommended social media marketing tools, how to manage the social media and mobile realm, the best approach for success, and all the ways B2B
3 Thing to Remember About the Future of B2B Sales
Anyone who does not live in a bubble is aware of the massive amounts of technology by which we are surrounded. In fact, even if one were to make residence in a bubble, it would probably have Wi-Fi capabilities and streaming services.
In March of this year, Forrester Research analysts
5 Tips To Rev Up Your B2B Lead Generation
Effective B2B lead generation often proves to be a challenging, if not mysterious, task for many marketers in today’s ever-evolving industry. If there were easy answers, the leads would be pouring in for every B2B business and little advice would exist on the topic of lead generation. However, generating high quality leads
How to Connect With Your B2B Customers Through Social Media
Back in 2013, Forbes called on B2B marketers to “get real about social media” and engaging customers through those channels. 2 years later, the presence of social media has expanded even farther, with new opportunities always arising that allow content marketers to connect with users on a different level.
Although
Top B2B Tourism Industry Trends
The worldwide tourism industry accounted for $7 trillion in revenue in 2013, or 9.5% of the global economy, and was responsible for employing 266 million of the worldwide workforce. As the world continues to rebound from financial setbacks, the B2B tourism industry is becoming witness to changes that have
Real World B2B Marketing: Not an Episode of Mad Men
Any content marketer who has been in the B2B industry for any length of time understands how rapidly the industry can change. As customer needs, technology, and business practices evolve over time, so too does the need for company professionals to remain aware of the changes in B2B marketing.
The B2B market is
B2B Marketing and SEO: Do You Get It?
Search engine optimization, or SEO, is not a new concept. The process of using keywords in content creation in order to maximize search results has been around in the marketing world for a while now. However, as technology changes, so too does the way B2B marketing for SEO is used in the
How to Create Amazing B2B Email Content
Remember the days of writing a letter, addressing an envelope, affixing a stamp, and sending it off? Although the era of communication via postal mail is not that far behind us, it almost seems archaic now.
The evolution of email has changed how we communicate not only personally, but in the business world
How Storytelling Can Propel Your B2B Marketing
Americans live in a state of what has been described as “information overload”. Two-thirds of us own a smartphone and 29% of us claim it’s the first and last thing we look at on a typical day. In fact, adults across than 11