5 Tips To Improve Your Call-to-Action
Your call-to-action (CTA) is a very important and critical element of your content. A well-written CTA can help steer your visitors to take the next step in your sales funnel, and ultimately, help achieve your business objectives.
So regardless of
Top 3 Ideas You Can Implement Today to Boost Conversions on Your Site
In just a few short years e-commerce has totally reshaped the rules of the retail landscape, an institution that remained fundamentally unchanged for centuries.
Consumer expectations continue to escalate, often as a direct result of technological innovations. In order to succeed, it is crucial for businesses to have
Top 4 Email Marketing Mistakes to Avoid
Despite the numerous marketing platforms that businesses have access to these days, email marketing has maintained its status as one of the most widely used methods to reach out to customers.
It remains one of the more popular marketing methods for a reason—it works. However, despite how it is
6 Key Hiring Metrics Every Company Should Closely Monitor
Businesses have been told time and again: You cannot manage what you cannot measure.
The same concept applies to recruitment. Finding the right people for the job doesn’t automatically equate to success, especially because the hiring process requires investment in terms of time, money and
Content that Converts: The Crucial Role Content Marketing Plays in Nurturing Leads into Buyers
Lead generation is crucial to any business, but it’s getting harder to convert quality leads into long-term customers. With the increase in email and inbox spam, people are less willing to give out their email address or any other well-guarded contact information.
The statistics paint a gloomy scenario. Business
How to Create Engaging Content that Commands Attention and Builds Connection
Content marketing is booming. Did you know that more than 2 million blogs are published every day? That’s 2 million blogs fighting for people’s attention. This does not include the social media posts that internet users are seeing on their feeds and emails they’re getting
4 Ways to Manage a Successful Higher Education Blog
The education industry is a thriving business worth $19.4 billion. Tapping into this growing industry means there’s a lot of potential for your own institution to flourish. And one of the best ways to do this, is by starting a well-thought out content management plan
Understanding the Psychology Behind the Use of PopUps in eCommerce Marketing
As an ecommerce business, one of your top priorities is to grow your email list. The question is, is there a way that businesses can easily facilitate this process, in the most efficient and effective way possible?
The answer is yes—by integrating popups into
5 Creative Ways to Assess Your Prospective Hires
“Tell me about yourself.” “Can you run us through your work history?” “What makes you a good fit for the position?”
You’ve probably asked these questions a lot of times, possibly even in all of your candidate interviews. But were you able to find out more about the candidate than what’s
