Successful eCommerce Brands Need a Content Strategy–Here’s Why
A well-executed content marketing plan has the ability to improve your business’ performance. Content can draw audiences to your site, it can speak directly to your users, it puts your products and services in a context that is relatable and impactful. In addition, according to
10 Things You Should Include In Your Hiring Checklist
Recruitment can be a tedious process for a lot of companies. The different stages require specific action plans to improve the efficiency and impact of hiring.
We’ve listed practical, easy to implement actions that you can add to your hiring checklist. These simple, cost-effective actions will help
6 Ways You Can Grow Your Blog’s Subscriber Base
Your ecommerce site’s blog is a critical part of your business.
However, a blog readership doesn’t grow overnight. It takes months, even years, for blogs to start picking up. And while you’ve put a lot of effort towards researching and crafting rock
5 Ways To Streamline Your Interview Process
Job interviews are key to figuring out whether a candidate has the makings of an employee, who will fit seamlessly into your company. It is also an opportunity for the company to make a good impression on a potential hire, who you want to become
4 Ways You Can Generate New Blog Post Ideas
The importance of blogs for ecommerce businesses often gets overlooked in this age of social media marketing. However, blogs are a proven way to drive traffic to your website. They also help raise your rankings on
4 Types of Content That Should Be Part of Your Blog
Various content will accomplish different things for your ecommerce site.
In our years in the industry, we found that four specific types have proven themselves especially effective. You can write something that will highlight your credibility in the industry, attract users to your product or service,
6 Best Social Media Sites For Employer Branding
Social media is a great platform to build and support your employer brand. By far the most popular one being used today is Facebook, with its impressive 2 billion user base.
These days, it’s almost a requirement to have a social media presence, especially if you are looking
Top 10 Must-Read Marketing Blogs to Help Your Online Business
The great thing about doing business in the internet era? Access to information—information about conversions, content, email, SEO, blogging, social media marketing and other topics that are critical to the success of your ecommerce business.
Here are some of the best, must-read marketing blogs that you should be paying
3 Essential Social Media Tips to Help Boost Your Conversions
There’s no better time to start honing your social media skills than today—an era defined by social media and short attention spans.
Generally, in relation to traditional forms of media, the rules remain the same—make sure your copy is interesting and engaging,
5 Perks You Can Use to Incentivize Your Employees
Salaries are not the only thing that’s important for an average employee – things like free gourmet food, napping pods and office salons are equally essential to retaining staff, too.
Given today’s talent crunch, companies have to elevate their benefits and incentives in order to attract the best candidates.
It’s