Anyone who runs an ecommerce site should take note of their pricing page. The pricing page is not only the last page a prospect will see before they actually convert as a customer, it will also contain information that will make or break the sale. It is, therefore, one of the most critical pages on
We’ve talked about the benchmarks of conversion practices; even the top tips that will help your raise your numbers. But if you still find yourself struggling to increase your conversions, it might be time to try something new--the road less travelled, if you will. In this post, we’ll be talking about some of the lesser-known
Contrary to popular belief, marketing doesn’t have to cost a lot of money…nor does it have to be difficult. The key is to approach it with a little creativity. Shifting your mindset from traditional approaches gives you the opportunity to drum up serious interest in your brand or service, which in turn can drive more
Given the tools and resources available to marketers today, customers will expect ecommerce sites to deliver impeccable customer service, quality products, and a personalized shopping experience. Unfortunately, 72% of marketers admit that while they understand the relevance of providing a personalized experience to customers, they also don’t know how they can do this effectively. That’s
Raising conversion rates has always been at the top of ecommerce businesses priorities. Yet despite the focus placed on this, satisfaction over conversion statistics delivered for organizations have consistently been decreasing. In a study conducted by Econsultancy, only 22 percent of business are completely satisfied with their conversion numbers. So how does a business go
Among all retail industries, ecommerce is proving to be one of the fastest growing segments. According to a 2016 report, US e-commerce sales reached $396 billion in 2016, and are predicted to grow to a massive 684 billion by 2020. These statistics demonstrate the immense potential that e-commerce presents. But opening an ecommerce store is
Do not underestimate what customer feedback can do for your ecommerce site. When it’s good, it can be a very effective way to get users to engage with your site, trust what you have to say and have confidence in your product. But once in awhile, for different reasons, feedback won’t always be positive for
Given user’s search habits and the rise of mobile use, Google has announced a recent change that will have an impact on your mobile search rankings, particularly if you are using interstitials on mobile pages that make content less accessible for mobile users. This change is intended to make sure that content is easier to
What does it take for your landing page to deliver the conversions that you need? A good offer that will pique your audience’s interest. A landing page that is aligned with that offer. Marketing efforts that take your users through your conversion funnel. But you’ve already done all that—and still your leads don’t seem to
Whether online or offline, any business will want to ensure that they have a loyal customer base. A great product or service, while important, isn’t enough—customer service and experience plays a big part in making sure they keep coming back. Customers need to be nurtured—especially when you’re running your business online. You need to invest
