For B2B companies, eBooks can be useful and effective resources to add to your marketing toolbox. When written well, eBooks have the ability to position you as an authority on a particular subject, adding a sense of depth to your content and credibility to your position. Here are 7 areas to focus on as you
B2B customers are a special group. The decision-making process for B2B customers comes by way of multiple individuals, making the marketing process a bit trickier than selling to an a single decision maker. Board members, office managers, and financial advisors may all play a role in the decision to buy. B2B customers will take into
About 5 years ago, Ben left his dream of becoming a doctor to pursue other interests during the recession. Having grown up in Iowa, with both parents being doctors as well as both of his sisters, Ben just always thought being a doctor was going to be his life’s path, too. After landing a job
Each year, as technology changes and we usher in a new season of marketing methods and ideas, it is tempting to leave the old behind in a pile of white paper and obsolete instruction manuals. Embracing change is at times beneficial, but there are also advantages to looking at our current state of B2B companies
Your B2B company needs to be able to understands and grasp the truth that content marketing must be a strategic, focused, and attractive approach with the ultimate goal being to gain an audience. Content has to be original and worthwhile to the customer in order to keep people coming back; potential customers will quickly look
When you think about B2B content development, and specifically content writing, the term may cause a yawn and encourage you to start daydreaming about more exciting topics, like what’s for lunch. But B2B content writing and development does not have to be boring. Obviously, you want to remain authoritative and share relevant information, but you
In a recent survey conducted by Adestra, it was found that a whopping 26% of marketers reported not having ever heard of marketing automation, and just 49% were only partly familiar with this type of marketing technology. In a world of advertising, branding, and sales, marketing automation has been designed to automate marketing for B2B
B2B companies may not necessarily create the next iPod or TiVo, but with the right amount of focus and dedication, they can still create word of mouth that gives them an edge over competitors. Jackie Huba Effective brand awareness in B2B companies creates loyal consumers as they understand your specific product, causing your business to
“….the internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” –Danielle Sacks, Fast Company If the latest statistics from Content Marketing Institute and MarketingProfs can teach us anything, it’s to show us the difference between the most effective and least effective marketers in the year 2014. One
Between 2006 and 2011, the worldwide number of blogs rose from 35 million to 173 million. As the internet has grown from its 1990s Al Gore dot.com days, so too has the popularity of blogs. But is blogging good for business? Does it even matter when it comes to your career? Steve Buck at Black
