Take it from the experts— When it comes to differentiating yourself from competitors in eCommerce, one of the best ways to do it is through content. Content lends itself to SEO, helps build customer loyalty, engages your users, pushes new customers to convert and ultimately, increases conversions. It’s not as simple as it sounds though.

Today’s eCommerce sites are fortunate—on top of traditional methods of marketing, they have the option to leverage on social media to help drive traffic and conversions for their site. While there are a lot to choose from these day, Facebook is still, by far, the most popular. In fact, it’s likely that you already have

When it comes to eCommerce websites, your conversions are very dependent on your site’s credibility. If you’re new to the whole idea, you can go and check out a previous post we wrote about it here. Showcase your site’s affiliations to add credibility On the other hand, if you think you’ve already tweaked

There are a lot of things to consider when it comes to converting your target audience into loyal, paying customers—design, user experience, quality of service etc. But by and large, given the medium that you’re using to communicate with, content, particularly the written word, is still king. It’s not the ONLY thing to consider, sure,

The internet is teeming with resources—but it’s so hard to sift through everything to figure out which ones are actually worth your time. So we thought we’d round up some of the best ones out there tackling everything from eCommerce to digital marketing. 1. Shopify Richard Lazazzera of Shopify gives you a lot of tips and

Great campaigns begin with great landing pages—this is one of the first point of interactions your brand will have with your users; which means its overall user experience will largely contribute to whether or not they will convert. An understanding of your specific user wants and needs is important, of course. But despite the differences,

You could be a newbie just dipping your toe in the trade or a veteran in the field who understands that this is an industry that continues to evolve. But if you found yourself on this particular post, then clearly you’re interested in learning more about eCommerce. In any case, here are some of the

Some people hate them, others love them—but regardless of how you feel about popups, the truth of the matter is that they can give you the conversions that you need. Especially when used correctly. Let’s get even more specific. Exit popups happen to be one of the best ways you can gather your user’s data,

Let’s talk numbers—after all, as an eCommerce site, that should always be your priority. FME Extensions just compiled an informative collection of statistics that explains user behaviour and purchasing habits. Assuming you already know your targets inside-out and the strategies you need to implement to reach them, take this time to learn about the numbers that drive the

The holidays are great for business. But now that the you’re coming to the end of the first quarter of the year, fresh after that massive holiday spike, you might have noticed a dip in your sales or conversions. Not to worry, for any eCommerce site, this is perfectly normal; but that doesn’t mean you