B2B content marketers are continually faced with the challenge of creating relevant, yet relatable, content for the purpose of drawing buyers in and keeping them engaged. Emphasis on lead generation and page ranks tends to overshadow brand awareness and an appreciation for one’s audience. As the industry has changed, so too has the opinion regarding
All across the B2B industry, the use of social media and its level of effectiveness varies among marketers and salespeople. Experts continue to share opinion on the best recommended social media marketing tools, how to manage the social media and mobile realm, the best approach for success, and all the ways B2B marketers are failing
Effective B2B lead generation often proves to be a challenging, if not mysterious, task for many marketers in today’s ever-evolving industry. If there were easy answers, the leads would be pouring in for every B2B business and little advice would exist on the topic of lead generation. However, generating high quality leads and converting those
The worldwide tourism industry accounted for $7 trillion in revenue in 2013, or 9.5% of the global economy, and was responsible for employing 266 million of the worldwide workforce. As the world continues to rebound from financial setbacks, the B2B tourism industry is becoming witness to changes that have the potential to impact companies in
It’s been defined as “getting to know your audience”, “better understanding your target”, among other things. No matter what you call it, micro-targeting as a growing trend has been generating attention lately in B2B marketing circles. Broadly defined, micro-targeting basically means getting rid of your “one-to-many playbook” in order to customize and personalize marketing strategies
The B2B industry, marked by its exchange of products, sharing of information, and providing of services between businesses, is projected to get bigger. Recent news and research has delivered some promising figures for the B2B e-commerce world, and it brings high profit predictions along with some necessary adjustments for marketers. B2B e-commerce growth is expected
You probably do not need a long explanation when it comes to discussing B2B lead scoring. The basic practice is most likely familiar to you, yet it seems so many B2B companies utilize the lead scoring system on a causal basis or with little thought to where a potential lead actually is in the decision-making
In early April of this year, Forrester released its B2B Ecommerce Forecast report, looking forward to 2020 and what time holds for the B2B industry when it comes to the online buying process. The estimates are staggering, yet not surprising; by the time 2020 rolls around, the projected numbers are in the trillions of dollars,
In the B2B marketing world, opinions abound on the best way to attract qualified leads in today’s ever-changing market. There are loads of tips and plenty of advice on utilizing social media, crafting attractive email, using more Linkedin connections, and building a top-of-the-line website. Every company’s make-up looks a little bit different, and resources are
As more and more website owners and businesses seek out content writers, honing your writing skills becomes even more important. A successful web content writer needs to have certain characteristics and abilities in order to remain in-demand. A web content writer is responsible for providing short and informative pieces on a given subject, usually contracting
