About Paul Taylor

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So far Paul Taylor has created 55 blog entries.

How to Write an Awesome Blog Post for Your Business

Almost every business has a company blog these days. Marketers are trying desperately to get noticed in the blogging world and to get people to read what they’re posting. Unfortunately, not all marketers have a degree in Journalism and know how and what to put out there. The good news is you don’t always need

2015-07-30T17:54:03+00:000 Comments

How to Provide Value instead of Giving a Pitch in Marketing

We’ve all been on the receiving end of a bad pitch. The presenter is pushy and needy and it is all about them and not about you at all. We’ve all walked away feeling like we have wasted our time listening to a presentation that we care nothing about and we feel has nothing to

2015-07-28T15:00:32+00:000 Comments

How Facebook Ads Can Benefit Your B2B Marketing Strategies

Too often when we think about using Facebook, we think about business to consumer marketing. We think about reaching a person sitting on their home computer playing on social media and not enough about another business’ marketing team surfing their social media channels as well. While “friending” and “liking” social media pages can ultimately help

2015-07-21T14:05:58+00:000 Comments

The Changing Landscape of B2B Marketing: 3 Ways to Keep Up

It often seems that technology and innovation move faster than an industry is able to keep up. B2B companies are continually forced to reevaluate strategy in order to stay current and remain relevant with customers who are more and more conducting their own research in order to make more informed decisions. In order to remain

2015-07-16T14:00:10+00:000 Comments

The State of B2B Marketing 2015: Regalix Report

B2B marketing is its own unique industry, made up of a variety of tactics and strategies which are constantly changing in dominance and popularity. Social media outlets, advanced technology, and a more digitally connected society are all factors which contribute to an ever-changing landscape making up the B2B marketing world. After surveying B2B marketing executives

2015-07-15T14:41:50+00:000 Comments

Using Webinars to Engage Your B2B Audience

B2B professionals know that the business-to-business marketing landscape is different than the business-to-consumer industry. For B2B marketers, sales cycles are longer, single purchases tote a hefty price tag, and multiple decision makers can make for a more detailed process. Because of these facts, the marketing approach for B2B must look different than tactics used in

2015-07-10T04:59:20+00:000 Comments

4 Tips for Creating B2B Content When You Hit Writers Block

The challenge for many B2B content writers is producing a regular stream of quality content when you just do not know what to say. When it comes to marketing tactics, there is only a short window of time in which you are able to grab the attention of your audience and keep readers engaged. If

2015-07-07T15:27:00+00:000 Comments

Ideas for Creating Good Quality Infographics for B2B Marketing

Content marketing for B2B has a life of its own. The combination of whitepapers, e-newsletters, podcasts, videos, and social media brings with it a variety of mediums in which customers can be reached. Marketers have an abundance of resources at their disposal, and even more so in an age of advanced technology and communication. The

2015-07-01T14:47:02+00:000 Comments

Why Personalization Matters in Content Marketing

Our world likes to get personal. Whether that occurs on social media, on reality television, or in the latest tabloid magazine, someone always seems to be spilling all their secrets somewhere. When an individual chooses to be personal, he or she allows others a glimpse into their story. In the B2B industry, getting personal means

2015-06-30T14:21:38+00:000 Comments