Digital marketers use different forms of content to tell their story and engage their audiences. One such platform is case studies. A case study, in the context of content marketing, is an analysis of a particular project or campaign that explores its objectives, explains its implementation, and discusses all possible factors that may have contributed
This question often comes up because marketers worry about duplicate content and how that will affect your SEO efforts. The answer to your question is no; if you take the time to optimize your landing pages for your core audience while taking the following points into account, your SEO will not suffer. 1. Consider the
As customers become savvier and as competition gets tougher, it shouldn’t come as a surprise that businesses are making a bigger push to deliver unique, memorable brand experiences. A big part of that is personalization—which goes well beyond addressing your audience by their first names. Image Source Like most marketers, you probably already have an
Lead magnets work—this is why marketers, like myself, use them. However, it’s important that you learn how to use your lead magnets wisely—especially when you consider that subscribers who know what they’re signing up for have opt-in rates nearly 85% higher than those who don’t. Image Source I think the most common mistake marketers make
You know the value of a blog. You know that you need to write regularly and focus on quality. You make sure your content is informative, relevant, and valuable. Yet, despite all that effort, you can’t seem to engage and connect with your audience. We all know that a blog that can’t connect with its
You measure it. But here’s the problem—according to the Content Marketing Institute, over half of marketers don’t do this and are unclear on how effective their content marketing efforts really are. Image Source In a lot of cases, marketers start their content marketing efforts without first getting clarity on what they want to achieve. This
There’s one general rule that you should keep in mind when it comes to designing call to action (CTA) buttons: make them visible. So, to answer your question, if you’re creating a CTA button that’s meant to be read on a mobile device, the important thing to remember is that the text on your button
The great thing about doing marketing in the digital age is the wealth of tools available to us that can help us do our jobs better, faster, and more effectively. And let me tell you, there are A LOT of available tools out there today. I’ve been in this industry for a long time, specifically
Learning how to drive traffic from Instagram to your website can be tricky. Not so much because the platform is hard to use, but—based on experience—because Instagram is primarily a visual platform. This makes for a bit of a learning curve for businesses that are used to using text-based marketing strategies such as blogging, AdWords
There are no hard and fast rules about what constitutes a good social media calendar. In my experience, what might work for one organization may not necessarily be as effective for another. Still, in my years doing content marketing, I have come across some specific benchmarks and best-practices that you can use to create the
