A lot of marketers would probably say that white papers are dead. I personally disagree. I think white papers continue to offer value for businesses, especially when executed well. They can help establish your credibility as a brand, help generate new leads, and boost your company’s reputation as a thought leader. So, for naysayers who
According to one study, companies with 30 plus landing pages acquire 7—SEVEN—times more leads than those with less than 10. Obviously, if you’re not currently using landing pages—or aren’t maximizing them—then you’re missing out on a lot of potential conversions. While it’s important to remember that no two businesses are alike and you need to
In content marketing, it’s not enough to simply acquire new leads—since statistically, 80% of these leads won’t actually translate into a sale. Why? Because in a lot of cases, customers aren’t ready to make a purchase. Therefore, it’s your job to nurture them through your sales funnel to get them there. Image Source Now, in
Who doesn’t love a free offer? This is why lead magnets work so well. By offering something valuable in exchange for your prospect’s contact information, you effectively engage your audience’s interest so you can make your pitch and start off on the right foot with potential customers. HubSpot’s top 10 lead magnets Image Source Of
What would the point of writing and creating quality content be if you’re not doing everything you can to make sure your target audience sees it? While quality should always be your number one priority when it comes to developing any kind of material for your content marketing, the internet is just way too noisy
Digital marketers use different forms of content to tell their story and engage their audiences. One such platform is case studies. A case study, in the context of content marketing, is an analysis of a particular project or campaign that explores its objectives, explains its implementation, and discusses all possible factors that may have contributed
This question often comes up because marketers worry about duplicate content and how that will affect your SEO efforts. The answer to your question is no; if you take the time to optimize your landing pages for your core audience while taking the following points into account, your SEO will not suffer. 1. Consider the
As customers become savvier and as competition gets tougher, it shouldn’t come as a surprise that businesses are making a bigger push to deliver unique, memorable brand experiences. A big part of that is personalization—which goes well beyond addressing your audience by their first names. Image Source Like most marketers, you probably already have an
Lead magnets work—this is why marketers, like myself, use them. However, it’s important that you learn how to use your lead magnets wisely—especially when you consider that subscribers who know what they’re signing up for have opt-in rates nearly 85% higher than those who don’t. Image Source I think the most common mistake marketers make
You know the value of a blog. You know that you need to write regularly and focus on quality. You make sure your content is informative, relevant, and valuable. Yet, despite all that effort, you can’t seem to engage and connect with your audience. We all know that a blog that can’t connect with its
