Writing for the Web: What B2B Marketers Should Know
Advanced technology and the rise in popularity of social media has opened the door for B2B writers like never before. We are provided with what seems like limitless amounts of opportunity for research, information sharing, and content distribution when writing for the web. This has provided B2B marketers with a virtual megaphone
Brand Message: From the Playground to the B2B Market
In a new report released just a few weeks ago, Forrester Research Inc. says 74% of business-to-business buyers are researching half or more purchases online before deciding to buy. How does this make room for B2B companies to present a unified brand message? The solution, says Forrester, is using a clear
How Not Having a B2B Blog is Like Cake Without Icing
As 2015 continues to march on, B2B companies continue in their search for innovative methods to promote their business through content marketing and connect with potential and current customers. We hear all the time how important content writing is to the process of B2B marketing; advanced technology allows content to continue to
B2B Manufacturers and Content Marketing: By the Numbers
The Content Marketing Institute recently released its second annual report on B2B manufacturers and content marketing approaches. After collecting and analyzing data from 217 B2B manufacturing marketers from around the country, CMI found that B2B manufacturing marketers were “all over the map” when it comes to content marketing.
Take a look at
4 Apps to Boost Your B2B Marketing Productivity And Make Your Life Easier
You know how busy the B2B marketing world can be. Between meetings, presentations, employee management, and client interactions, your work days are full. So how do you keep up with all of the tasks that demand your attention? As demands change and your business world progresses, so to do the ways we
3 Sure Fire Tips to Closing More B2B Sales Leads
If you are a football fan (or you just go for the snacks), Super Bowl 2015 was a game you will not soon forget. With just 20 seconds left in the game, the game was by all appearances a championship win for the Seattle Seahawks.
Enter rookie undrafted free agent Malcom Butler. In
In the Market for a B2B Marketing Strategy? Here Is What You Need to Know
Theodore Levitt was a lecturer in business administration at Harvard Business School when he asked, “What business are you really in?” using railroad executives as an example. He went on to assert that the reason there was little growth in business was not due to a saturated market, but due to a
7 Focus Tips For An Excellent B2B E-Book
For B2B companies, eBooks can be useful and effective resources to add to your marketing toolbox. When written well, eBooks have the ability to position you as an authority on a particular subject, adding a sense of depth to your content and credibility to your position.
Here are 7 areas to focus on
3 Proven Ways to Connect with B2B Customers
B2B customers are a special group. The decision-making process for B2B customers comes by way of multiple individuals, making the marketing process a bit trickier than selling to an a single decision maker. Board members, office managers, and financial advisors may all play a role in the decision to buy. B2B customers
Pinterest for B2B: Not Your Grandma’s Bulletin Board
About 5 years ago, Ben left his dream of becoming a doctor to pursue other interests during the recession. Having grown up in Iowa, with both parents being doctors as well as both of his sisters, Ben just always thought being a doctor was going to be his life’s path, too. After