B2B Marketing and SEO: Do You Get It?
Search engine optimization, or SEO, is not a new concept. The process of using keywords in content creation in order to maximize search results has been around in the marketing world for a while now. However, as technology changes, so too does the way B2B marketing for SEO is used in the
How to Create Amazing B2B Email Content
Remember the days of writing a letter, addressing an envelope, affixing a stamp, and sending it off? Although the era of communication via postal mail is not that far behind us, it almost seems archaic now.
The evolution of email has changed how we communicate not only personally, but in the business world
How Storytelling Can Propel Your B2B Marketing
Americans live in a state of what has been described as “information overload”. Two-thirds of us own a smartphone and 29% of us claim it’s the first and last thing we look at on a typical day. In fact, adults across than 11 hours a day listening to the
Top Trends in B2B Marketing: Micro-Targeting
It’s been defined as “getting to know your audience”, “better understanding your target”, among other things. No matter what you call it, micro-targeting as a growing trend has been generating attention lately in B2B marketing circles.
Broadly defined, micro-targeting basically means getting rid of your “one-to-many playbook” in order to customize and
B2B e-Commerce Growth Over the Next Five Years
The B2B industry, marked by its exchange of products, sharing of information, and providing of services between businesses, is projected to get bigger. Recent news and research has delivered some promising figures for the B2B e-commerce world, and it brings high profit predictions along with some necessary adjustments for marketers.
Professional Whitepapers Still Matter In B2B Marketing
Technology has replaced much of how businesses communicate, track leads, and close sales. Information is instant, accessible, and almost entirely digital. No more cold calling or annoying unsolicited mail; when B2B buyers are gathering information for a product, they should have everything they need with the click of a keyboard (which is
How to Drive ROI With B2B Content Marketing
In an industry filled with the challenges of long sales cycles, multiple decision-makers at the helm, and an extended closing process, the B2B industry is both unique and demanding. Included in these demands is the measurement of your company’s ROI, or return on investment.
As the ROI Guy tells us, a B2B content
B2B Lead Scoring: Making It Work for You
You probably do not need a long explanation when it comes to discussing B2B lead scoring. The basic practice is most likely familiar to you, yet it seems so many B2B companies utilize the lead scoring system on a causal basis or with little thought to where a potential lead actually is
B2B Ecommerce: Encouraging Growth Prospects
In early April of this year, Forrester released its B2B Ecommerce Forecast report, looking forward to 2020 and what time holds for the B2B industry when it comes to the online buying process. The estimates are staggering, yet not surprising; by the time 2020 rolls around, the projected numbers are in
B2B Content Development: In-House, Outsource, and A Little Bit of Dr. Seuss
In their 2014 B2B statistics report, the Content Marketing Institute found that among B2B companies, 56 percent created exclusively in-house content. 1 percent used only outsourced content. 43 percent of B2B companies utilized both in-house and outsourced resources for creating content.
As B2B companies strive to stay relevant in 2015, quality content