The 3 C’s of Effective Lead Nurturing
In the B2B marketing world, opinions abound on the best way to attract qualified leads in today’s ever-changing market. There are loads of tips and plenty of advice on utilizing social media, crafting attractive email, using more Linkedin connections, and building a top-of-the-line website. Every company’s make-up looks a little bit different,
Why Your B2B Company Needs Marketing Automation
In a recent survey conducted by Adestra, it was found that a whopping 26% of marketers reported not having ever heard of marketing automation, and just 49% were only partly familiar with this type of marketing technology. In a world of advertising, branding, and sales, marketing automation has been
How To Create Brand Awareness For Your B2B Company
B2B companies may not necessarily create the next iPod or TiVo, but with the right amount of focus and dedication, they can still create word of mouth that gives them an edge over competitors. Jackie Huba
Effective brand awareness in B2B companies creates loyal consumers as they understand your specific
Content Marketing Strategy: No More Boring Books
“….the internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” –Danielle Sacks, Fast Company
If the latest statistics from Content Marketing Institute and MarketingProfs can teach us anything, it’s to show us the difference between the most effective and least effective marketers
Blogging: Good for Your Career?
Between 2006 and 2011, the worldwide number of blogs rose from 35 million to 173 million. As the internet has grown from its 1990s Al Gore dot.com days, so too has the popularity of blogs. But is blogging good for business? Does it even matter when it comes to
The Basics of Content Writing
As more and more website owners and businesses seek out content writers, honing your writing skills becomes even more important. A successful web content writer needs to have certain characteristics and abilities in order to remain in-demand. A web content writer is responsible for providing short and informative pieces on a given
Sweeten the Cake: SEO Content on Your Site
It is possible to have a polished, perfect website with poor content. Maybe you have come across one-or maybe not, since a lack of good content is not likely to show up in a search. If building traffic on your site is important to you, you will care about SEO (search engine
5 Biggest Mistakes Even Experienced Recruiters Make
In any aspect of life, experience always plays a key role in determining success. However, in an ever-changing and fast-evolving business world, sometimes, even those with the most experience can fall short by succumbing to common mistakes.
In the eyes of a recruiter, a prospect’s experience always gives him a competitive advantage that
The Ultimate Checklist For A Stand-Out Job Description
In the competitive world of hiring and recruitment, well-crafted job descriptions serve as your first lines of defence when trying to lure in prospective candidates into your company. On many occasions, your job descriptions that you post in your online and print media will be your chance at casting a good first
The 7 Habits of Highly Effective Recruiters
In the field of hiring and recruitment, a well-developed character is just as important as methods and approaches to finding and acquiring potential talent. Constantly practicing and developing positive habits are very important in becoming a most effective recruiter.
There is a fine line separating the good from the great, and here are