With WordPress being one of the most, if not the most, popular content management system today, it’s very likely that you’re using it yourself. It not only makes managing web content easier and more streamlined, you also have access to a host of plugins to choose from; designed to achieve, directly or indirectly, one of
Take your cue from the superstars of ecommerce. Here’s a collection of much needed advise and inspiration to get your energized about your own business— 1. “Amazing things will happen when you listen to the consumer.” Jonathan Mildenhall / CMO, Airbnb 2. “Customer service shouldn’t be just a department; it should be the entire company.” Tony
Never underestimate the power of user generated reviews. 88% of consumers trust online reviews as much as personal recommendations. 72% of consumers say positive reviews make them trust businesses more. 61% of customers read online reviews before making a purchase decision. These are pretty significant numbers—and it basically says that user reviews can really help
Sometimes, all you need is a little inspiration to make sure that your ecommerce site is doing everything it can to ensure conversions consistently. If all you have time for is a quick read, then check out these infographics today— 1. 9 Steps to Better Conversions by Kissmetrics and Conversion Rate Experts Conversion Rate Experts and Kissmetrics
Take it from the experts— When it comes to differentiating yourself from competitors in eCommerce, one of the best ways to do it is through content. Content lends itself to SEO, helps build customer loyalty, engages your users, pushes new customers to convert and ultimately, increases conversions. It’s not as simple as it sounds though.
Today’s eCommerce sites are fortunate—on top of traditional methods of marketing, they have the option to leverage on social media to help drive traffic and conversions for their site. While there are a lot to choose from these day, Facebook is still, by far, the most popular. In fact, it’s likely that you already have
When it comes to eCommerce websites, your conversions are very dependent on your site’s credibility. If you’re new to the whole idea, you can go and check out a previous post we wrote about it here. Showcase your site’s affiliations to add credibility On the other hand, if you think you’ve already tweaked
There are a lot of things to consider when it comes to converting your target audience into loyal, paying customers—design, user experience, quality of service etc. But by and large, given the medium that you’re using to communicate with, content, particularly the written word, is still king. It’s not the ONLY thing to consider, sure,
The internet is teeming with resources—but it’s so hard to sift through everything to figure out which ones are actually worth your time. So we thought we’d round up some of the best ones out there tackling everything from eCommerce to digital marketing. 1. Shopify Richard Lazazzera of Shopify gives you a lot of tips and
Great campaigns begin with great landing pages—this is one of the first point of interactions your brand will have with your users; which means its overall user experience will largely contribute to whether or not they will convert. An understanding of your specific user wants and needs is important, of course. But despite the differences,
