When in doubt, test it. But in case you need a little bit more push to start A/B testing, we’re giving you 15 reasons why you should-- #1. A/B testing gives you actual data on how people interact with your site. No more guessing. #2. A/B testing can confirm or disprove information provided by other
A recent survey conducted by Liveclicker, as published in MarketingLand, show that “retailers using product videos report much higher average order value and conversion rates.” The survey included large retailers Best Buy, Newegg, OnlineShoes and Under Armour. Over half (57 percent) of retailers surveyed reported average order value (AOV) increases of at least 50 percent
By now you know—conversions, and everything related to it, is a big deal. For ecommerce sites, the goal is of course, to raise it. And there’s a lot to read and learn about so that you can do so easily and effectively. So we thought we’d help you out and narrow down the numerous resources
With WordPress being one of the most, if not the most, popular content management system today, it’s very likely that you’re using it yourself. It not only makes managing web content easier and more streamlined, you also have access to a host of plugins to choose from; designed to achieve, directly or indirectly, one of
